Two surgeries spent 80,000 yuan in savings, "the result turned ugly", the
high-looking girl "regrets" after plastic surgery
"Spending money to be beautiful, the result is also ugly." Xiao Dan, who has a self-evaluation of 80 points, saved 80,000 yuan for cosmetic surgery after graduating from university. After two operations, he felt more and more shameless to see Reduced to a minimum.
Recently, when Xiaodan was interviewed by reporters about his plastic surgery experience, he was full of "regrets."
"Spend money to become beautiful, but it turns out to be ugly"
When I was in college, my friends all said that Xiaodan was like a certain Hong Kong actor. If he "moved" on his facial features, he would be even more like it.
Xiao Dan always felt that his nose was too big, and it would be more refined if it was reduced a bit.
She also wanted to turn her single eyelid into double eyelids, so that she would be more like that Hong Kong star.
One day, after a college roommate underwent a minor plastic surgery, Xiao Dan was also eager to try, but he was ashamed of his pockets and his family did not support him, so he had to give up.
"The first impression of contact with people is to look at the face, which is an important first impression." Xiaodan hopes that after graduating from university, he saves enough money to undergo plastic surgery.
After graduating from university and working, Xiaodan finally saved up the cost of plastic surgery.
"The doctor said that surgery is a matter of sleeping. I thought that it is not easy to move the knife once, it is better to get it in place." After thinking about it, Xiao Dan added the plastic surgery items of "opening the eyes" and "filling the cheeks with autologous fat". , So that the face looks a little fuller.
After being introduced by a "friend of a friend", Xiaodan finally chose a South Korean doctor to perform plastic surgery in a cosmetic hospital in Wuhan.
Xiaodan was very excited after signing the 50,000 yuan operation agreement, looking forward to the face he wanted in the mirror the next day.
After the operation, Xiao Dan was startled by the self in the mirror: there were scars near the corners of his eyes, one double eyelid fell off and turned into a single eyelid, and the nasal head proliferated after the operation, without the exquisiteness expected.
"Spending money to become beautiful, it turned out to be ugly." Xiao Dan simply quit his job and rested at home for a while.
After several negotiations, in February of this year, the beauty hospital agreed to give Xiaodan a "repair operation", but he needed to pay another 30,000 yuan.
After thinking about it again and again, Xiao Dan took out his last savings and performed a second operation.
As a result, a bigger problem came. Xiao Dan found that his eyes could not be closed completely when he was sleeping, and he was dry and unbearable, and his eyesight had also deteriorated.
The nose is also a bit skewed, the filling is clearly visible, and the facial fat filling is also uneven.
Xiaodan, who is 1.63 meters tall and weighs more than 90 kilograms, has always felt that his appearance can be scored 80 points even without plastic surgery.
After the second operation, Xiao Dan felt more and more faceless to see people, and minimized social interaction. He also wears a hat occasionally when going out. Even when meeting with reporters, he lowers the brim of his hat and tries to cover his eyes. scar.
"Friends of friends" is a beauty care
Xiaodan University's major is jewelry design, and aesthetic appreciation is the basic professional quality.
Xiao Dan has always cared about his own clothes, but now he can no longer be interested, and he is full of "regrets".
"There is no pain in the operation, just sleep." "Friend's friend" resolved Xiao Dan's doubts one by one.
Xiaodan later learned that the "friend of a friend" who introduced her to the aesthetic doctor was a cosmetic doctor.
Before going to the operating table, Xiao Dan tried to communicate with a Korean doctor and said a lot of cosmetic effects to be achieved. The other party just nodded and said "um", "no problem" and "very simple".
Later, Xiao Dan learned that the Korean doctor could not speak Chinese.
A professional medical nurse told reporters that face-to-face cosmetic plastic surgery marketing is mainly aimed at relatives and friends, and the amount is relatively small.
Nowadays, the marketing of cosmetic plastic surgery mainly relies on the online platform.
The professional doctor said, even if you leave only a few words, they will be chasing after you.
"No matter who it is, you must go to the Internet to do your homework before performing cosmetic surgery. These people are the focus of marketing. The conversion rate is quite high and the effect is very good."
The reporter logged into a certain red book under the pretext of wanting to perform beautiful nose surgery. After a while, a person with the online name "Meibai Consulting Xianxian" immediately spoke to the reporter.
"Want to have rhinoplasty?" "Where do I live?" After some greetings, the reporter asked the reporter to fill out a form and specifically asked the phone number to not be wrong.
Later, the other party said that the reporter's medical information had been sent to the four best cosmetic hospitals for rhinoplasty in Wuhan.
Soon, the beauty consultants of the four beauty hospitals called the reporters, and sent them information about rhinoplasty cases, prices, doctors, etc., and kept calling reporters to promote sales afterwards.
Ren Yuan, who has been working in the medical beauty industry for a long time, explained that the marketing method encountered by reporters belongs to "big data online drainage". If one of the four recommended hospitals has a transaction, "Meibai Consulting Xianxian" can get a commission of about 30%.
Ren Yuan revealed that the commission for offline medical care can generally reach 50% to 60%.
Generally, the cost of rhinoplasty will not exceed 18,000 yuan, and half of Xiaodan's beauty expenses go into the medical care pocket.
Ren Yuan said that the surgery on Xiaodan was a beauty clinic, not a beauty hospital, which is why Yituo kept recommending Korean doctors to Xiaodan instead of medical institutions.
According to Ren Yuan, there is a big difference between beauty clinics, beauty clinics, and beauty hospitals.
The beauty clinic is not strong, just two doctors, there is no emergency room.
The beauty clinic is even worse, and a doctor can open business.
Generally, you should go to a beauty hospital instead of a beauty clinic for comprehensive nose surgery.
Some people see business opportunities from beauty failures
According to the "White Paper on China's Medical Beauty Industry Insights 2020" released by iResearch, the scale of China's medical beauty market reached 176.9 billion yuan in 2019, a growth rate of 22.22%, and the market size is expected to reach 311.5 billion yuan by 2023.
How profitable is the medical beauty industry?
The annual report shows that the company’s net profit in 2020, which is mainly engaged in "beauty needles", will increase by 43.93%. The gross profit margins of the two major products, "solution injection products" and "gel injection products", which account for the main revenue, are 92.85% respectively. And 92.27%.
"In the most extreme cases of beauty, 80% of the commission can be obtained with medical care." Ren Yuan revealed that the influence of beauty broadcasters in the hearts of young people is increasing, which has also attracted beauty agencies to actively seek cooperation.
For example, a girl in a college saw a business opportunity after her plastic surgery was successful. She simply opened various video accounts and became a beauty broadcaster, attracting a large number of fans and earning one million yuan in a year.
"From the customer's point of view, the failure rate of cosmetic surgery accounts for 40%. In fact, it is not necessarily a failure of medicine. It is more a failure of aesthetics." Ren Yuan believes that medical aesthetics accounts for 50% of medical technology and 50% of aesthetic design. %, otherwise cosmetic surgery is not good.
It is precisely because of the many failures in cosmetic surgery to see business opportunities. Zhang Zicong, a girl born in the 1990s, founded Wuhan Facial Beauty Consultation Service Co., Ltd. last year to teach people how to choose a hospital, how to choose an aesthetic doctor, and how to bargain.
"Because of appearance anxiety is causing trouble, some people will believe it indiscriminately." Zhang Zicong said, in fact, fitness broadcasters can see the belly as if they don't tuck their abdomen, and beauty broadcasters have flaws on their faces without retouching pictures.
It is ridiculous that many of the cases that some beauty marketers provide to customers are fake pictures and fake cases.
Zhang Zicong, who loved beauty since he was a child, was motivated by his family and friends' failures in cosmetic surgery.
She said that due to the small number of doctors and the high demand, some medical institutions use the so-called famous doctors and professional medical qualifications as gimmicks, and even use methods such as fiction and exaggeration of doctors’ qualifications and medical institution qualifications to provide consumers with guaranteed service quality. Illusion.
Zhang Zicong has found suitable beauty institutions for 400 clients, and has guided hundreds of beauty clients across the country to defend their rights.
"We not only sign contracts with customers to guarantee the beauty effect, but also save 15% of the cost. Every beauty step is checked by the customer, so that beauty lovers can avoid detours."
Natural and confident beauty trumps external beauty
Talking about the original intention of applying cosmetic surgery, Xiao Dan said frankly: "Although he is lively and cheerful, and looks good, but no one is perfect, I always hope that I am more perfect." This is actually a kind of facial anxiety.
In March of this year, the "China Youth School Media" released a survey that showed that 59.03% of college students were anxious about their appearance.
There are also beauty agencies that improperly associate outstanding looks with "high-quality" and "success", which promotes the appearance anxiety of young people.
"Many people are not suitable for cosmetic surgery, especially perfectionists." Professor Dai Zhengqing, director of the Institute of Development and Educational Psychology of Wuhan University, has noticed the phenomenon that beauty institutions do not screen customers.
Dai Zhengqing once communicated face-to-face with cosmetic institutions, hoping to give customers an assessment before surgery to exclude those who are psychologically unsuitable for cosmetic surgery, especially perfectionists.
But out of financial considerations, no beauty agency followed his advice.
The beauty agency also reported to Dai Zhengqing that some people did repeatedly or even dozens of cosmetic plastic surgery, but they still did not refuse the client's request for surgery.
Dai Zhengqing analyzed that young people’s facial anxiety is due to their lack of identity with their looks, origin, and even gender. There are also the effects of video anchors who deal with their appearance through beauty, beauty, and makeup.
In addition, the pressure of social competition has also exacerbated appearance anxiety.
In Dai Zhengqing's view, it is good for a person to give one's appearance seven or eighty points. Pay more attention to the strength of the heart rather than the external image. A person's personality and temperament can make up for the lack of appearance.
"There are many cases of depression caused by facial anxiety or failure of cosmetic surgery." Zhang Shufang, director of the Department of Trauma of Wuhan Mental Health Center, said in an interview with reporters that facial anxiety is just a kind of anxiety and not a mental illness.
Zhang Shufang suggested that the first step in relieving facial anxiety is to learn to decompress yourself.
Everyone's appearance is unique and not perfect.
Appearance doesn't mean everything, don't be too entangled with shortcomings, but be able to accept your imperfect side.
"Natural and confident beauty surpasses external beauty. A person in a good mood has light from the inside to the outside. This is self-confidence and natural beauty, which cannot be given by a beauty agency."
Reporter Yang Jiafeng