Comes
Christmas
and with it the string of announcements of big brands trying to
reach the heart of the consumer.
The announcement of the
Christmas Lottery
, this year without pain or glory, kicks off.
Now one of the ads that have garnered the most attention in recent years has arrived, that of
Ruavieja
.
This year with a realistic and emotional spot with which it will be very difficult not to see yourself reflected.
I want to see you better
is the title that gives its name to this year's Christmas spot from
Ruavieja
.
Shot in Barcelona, it is a work for which the Galician liquor brand has chosen
Isabel Coixet
as director with the aim of highlighting its purpose of promoting what unites us and thus achieving a more humane society.
The Catalan director stands out for making cinema an intimate, sensitive and profound encounter, with a vision that focuses on empathy through daily stories about the lives of the protagonists of her films.
And it is precisely that simplicity in the lives of the characters, their relationships and the links that unite them with each other, what the brand intends to convey through its new campaign.
"It has been a real pleasure to work on the Ruavieja campaign. I think the piece we have produced reflects very well
the ups and downs and affection
, the
laughter and disagreements
that constitute the day-to-day life of a couple today," he declared
Isabel Coixet
.
What if instead of seeing each other more, we actually realized that
what we need is to see ourselves better
?
What if the most anticipated announcement of Christmas also became the song we all want to hum this holiday season?
I want to see you better, the title song
As simple as that:
Ruavieja
excites us again this year by evolving the
claim
of its communication platform and turns it into a refrain that sounds like people, friends, family, after dinner meals, in real time with ours.
Because, in truth, as the brand says this year:
"We have to see each other ... better
.
"
Music is that meeting point, that magnet of emotions, that memory engraved in our memory for important things.
For this reason, the song that accompanies
Ruavieja's
film
this year is perhaps
the true protagonist of the story
.
Because it tells us about those moments, it makes us think, it moves us, it brings us closer to the situations that we have all experienced.
And because, in addition, this song has that something - that you never really know what it is, but that we all recognize - that makes it special.
Interpreted by
Pablo Cebrián
and
Patty Latherow
, the music that stars in the
Ruavieja
ad
has many ballots to become one of the refrains of this Christmas.
I want to see you better
,
Ruavieja's
song
is as catchy as the memories, like the feelings of joy, of sharing, of friendship ... those moments of truth that we so much need.
Spaniards and quality relationships
Based on this idea,
Ruavieja
asked more than 2000 Spaniards about the importance of taking care of their quality relationships and what are the main barriers in daily life to "look better."
The data provided by this study are very clear: for more than 60% of Spaniards, seeing and meeting each other physically is essential to maintain good relationships.
In fact, despite being in the digital age,
only 2% of Spaniards prefer to interact with others through social networks,
while the remaining 98% prefer to see themselves in person, figures that confirm the importance of the plane physical to enjoy those quality moments.
However,
a surprising 63% of those interviewed affirm that they do not spend quality time with their partner
, pointing to the mobile phone and the routine as some of the great distractions that have become a barrier to enjoying as a couple.
The study, carried out during the month of October 2021, also reveals the moments preferred by Spaniards to enjoy in company:
the majority point to the after-dinner as the best time to have a good conversation
with the people they appreciate.
In addition, almost 60% spend more than an hour after dinner when it comes to getting together and "looking better" with family or friends.
According to the criteria of The Trust Project
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