Catchy
Photos with the authorities
of not sound Espanto in
Ruiz-Mateos: the first viral phenomenon
, but the Russian Ladilla.
The musical selection of the documentary series written by Alex Solà and directed by Roger Gual says a
lot about her.
And from Ruiz Mateos.
The four episodes of this production RTVE Play put into context her figure.
About him speak from his close associates to communication experts or youtuber.
And the title of the series is not accidental.
A Solà and Gual costs us show them that indeed,
in times of Twitter, YouTube or Tik Tok, José María Ruiz Mateos would have been a bombshell Vira
l.
Week after week.
It already was then and the only thing there was was the press and television.
And costume shops.
Ruiz-Mateos
speaks
of
how the businessman ceased to be recorded as such to become
the official jester of the kingdom
: the first viral phenomenon
. But the series also looks for the origins of that mutation. The moment in which the Jerez man went from being a peculiar and baroque businessman to a
trashy, parodic and parodied celebrity
. A guy whose business management brought an entire government upside down while
his street antics (the escape on a scooter, the Superman costume, the cross, the "I hit you, milk!" ...) were imitated in the patios of the schools.
A clown and a living force. And a poisoned legacy
: the condemned issuance of promissory notes from Nueva Rumasa
that thousands of savers subscribed and that are still going strong.
The panicle, the panicle, as Boy and Girl said.
Bilbao duo does not sound
Ruiz-Mateos: the first viral phenomenon
, but might as
well.
If he were alive and kicking the creator of Rumasa would be headlining the festival Horteralia.
And contestant of GH Vip.
And the authorities would still want to
take pictures with him.
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