Green Friday: the Black Friday antagonist that promotes smart consumption

• Environment The Rise of Sustainable Fashion: Marketing or Real Engagement?

• Textile industry Ecoalf, Lolo Carolo, Ray Mosgo ... Spain assaults the European heart of sustainable fashion

A few years ago in Spain nobody talked about

but now it is difficult for someone not to know this consumer tradition that was born in the United States and that bombards us with

every November. But in the face of the outrageous consumption prior to the Christmas holidays that accompanies Black Friday, a movement arose in 2015 that advocates

. And therefore greener.

The

will be held as his opponent on 26 November and promotes a festival 'slow', in which if you

're buying,

Or directly do not consume that day simply because it is cheap and you end up with the card shivering and with mountains of things that you don't really need and that will end up collecting dust in a corner of your closet.

Aware that society increasingly demands a sustainable commitment from companies, companies like Ikea have joined Green Friday for another year with a peculiar initiative. If you are from IKEA Family or the IKEA Business Network and you sell a used furniture from this firm between

pay you an

of the normal buyback price. And if you belong to the club you can take your furniture to your Ikea store until January 31, 2022 keeping that extra 50%. You will receive a reimbursement card for your second-hand furniture that you can spend within a year.

From

also bet on recycling this day with

on new smartphones when selling your old terminal to give it a second life through the Re-premiere program.

A program focused on the reuse and / or recycling of smartphones to

Zero consumption

In addition to these initiatives, other companies such as Ecoalf, a pioneer in our country of sustainable fashion, go one step further and

directly

despite the fact that this day could bring them significant extra income. "We are at a level of production and consumption that has irreversible consequences ... More than 150,000 million garments are produced annually and 75% end up in the landfill. Campaigns such as Black Friday drive this

In addition, when you see garments with such low prices you have to understand that the quality is very bad, so bad that it cannot be recycled or reused ... All of this has a huge impact on the planet by depleting our natural resources and producing carbon dioxide. greenhouse effect.

We have to stop this consumption and, therefore, from Ecoalf we launched the campaign against Black Friday under the slogan

giving alternatives to this consumption such as donating, giving away, repairing, recycling ... Once again we collaborate with poet Tom Foolerey to raise awareness and inspire citizens and future generations.

We have to act and we have to do it together ", defends

Responsible for Marketing and Communication of Ecoalf, in statements to EL MUNDO.

Actions shared by designers such as

who three years ago made the drastic decision to close his store in East London and his website during Black Friday to show his frontal opposition to this excessive and impulsive consumption.

"We disabled the store section of our website and closed our store on Black Friday. We simply cannot continue to consume the way we do. We need to start making thoughtful decisions; buying less but better. Therefore, we encourage you to think twice before making a purchase today. Even small steps will help and it is important that we all work together, "asked the designer on his Instagram account.

See this post on Instagram

Second most polluting industry

But the fashion industry is still a long way from reaching a sustainable balance. In fact, it is the second most

the world: it represents approximately 10% of global carbon emissions and almost 20% of wastewater, according to the latest data offered at the UN Conference on Trade and Development ( UNCTAD).

In addition, apart from the exorbitant consumption of water for the manufacture of garments and CO2 emissions,

is underdeveloped.

The recycling rate for textile waste is still very low.

of the material used in the manufacture of clothing worldwide is recycled and used to make new garments, according to a study by the Circular Fibers Initiative This is mainly due to the fact that textile waste is not separated from the The rest, so that

or incinerated, causing even more contamination.

Sales record

Despite these alarming data that should make us reflect, Black Friday and its

- Amazon Prime Day (October 13 and 14), Cyber ​​Monday (November 30), Cyber ​​Week (the week after Thanksgiving ) or Singles Day (November 11), very popular in China - they

. In fact, not even the pandemic has managed to overshadow its spectacular results. Sales have only jumped channel: from

to

According to research by Adobe Digital Insights, on Black Friday 2020, American consumers

(€ 7.95 billion), 21.6% more than in 2019. "The second day of highest online spending in the history of the United States ", only behind Cyber ​​Monday 2020, the report highlighted.

In Spain, according to data presented by

based on the activity of 1 billion buyers in 40 countries, monitored through Commerce Cloud,

orders

increased 27% compared to last year.

Globally, the increase was 30%.

In addition, the average expenditure was 83.45 euros, compared to 77.16 euros in 2019. And technology and sports led purchases, with 30.7% and 19% of expenditure respectively.

According to the criteria of The Trust Project

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