[Concurrent] Yu Lan, Deputy Editor-in-Chief of China News Agency, President of China News Network
The "national style" and "national tide" are highly sought after by young people of the new generation, behind which is growing cultural self-confidence.
This also inspires us, when we are actively walking towards the world, we must embrace change, and at the same time we must guard the fundamentals, walk our own way, tell our own stories, discover the beauty of China, and draw the tapestry of civilization with the world.
[Commentary] On November 19, the first China Network Civilization Conference Online Content Construction Forum, co-sponsored by the Network Communication Bureau of the Central Cyberspace Administration and China News Service, and hosted by China News Network, was held in Beijing.
At this forum, how to make the "national wind" "blow" to the world and keep the "root" and "soul" of the Chinese story has become a hot topic among media guests.
[Explanation] Telling stories about Chinese excellent traditional culture is particularly important for China's external communication.
Luo Hua, editor-in-chief of People's Daily Online, summarized some suggestions on the spread of Chinese stories to the outside world.
[Concurrent] Luo Hua, Editor-in-Chief of People's Daily Online
In this regard, we must avoid two misunderstandings: There is a misunderstanding that blindly caters to.
It is necessary to cater to the Western perspective and show the story of China's backwardness in order to be sought after in the international community, while the story of China's modern development is not in the international community.
There is also a misunderstanding that sometimes there will be simple and blunt, and communication does not talk about methods.
[Explanation] From "Zhen Huan Biography" to Li Ziqi, from Hanfu to cultural relics, the treasures of Chinese culture are inexhaustible and inexhaustible.
How to make good use of these materials and tell Chinese stories well?
Liu Bing, secretary of the party committee of Shaanxi Broadcasting Media Group, summed up three entry points: humanity, culture, and morality.
[Concurrent] Liu Bing, Secretary of the Party Committee of Shaanxi Radio and Television Financial Media Group
The key points of human, culture, and Taoism are to reach the deep heart of the audience through more individual narratives, story narratives, and emotional narratives, so as to achieve more value links, emotional connections, and fun docking with the audience, and play a role in moisturizing. The silent propaganda function makes the Chinese story shine.
[Explanation] Five thousand years of Chinese civilization has nurtured wonderful Chinese stories.
Today, China is in the historical process of rapid development of informatization. It still requires the unremitting efforts of the Chinese media to tell the Chinese story well and let the "national wind" and "national tide" "blow" all over the world.
[In the same period] Shan Chengbiao, general manager of World Wide Web
We must continue to vigorously promote the core values of socialism, carry forward the Chinese spirit, interpret Chinese values, and demonstrate China's strength. The "root" and "soul" of the Chinese story must be gathered on the Internet to achieve the organic integration and mutual promotion of online and offline civilization construction.
Reporter Liu Chaowen, Mengxin reporting from Beijing
Editor in charge: [Ji Xiang]