Victims of major cases suspected of "consumer love" for live-streaming goods

"The case of pregnant women falling from a cliff in Thailand" Wang Nuannuan said frankly that he was most afraid of hearing "It's not easy for you, let's buy some" during the live broadcast.

　　On the day of Double Eleven, Zhang Yuhuan’s youngest son, Zhang Baogang, brought the goods live on Douyin.

The name of his Douyin account is remarked as "The son of Zhang Yuhuan, who was wronged for 27 years," and his fans are 581,000.

His father Zhang Yuhuan also opened the Douyin account. Around Double Eleven, he promoted household products such as thermos cups and plastic wrap to netizens.

Because of the live broadcast, the father and son were questioned by "consumption fans and consumption love."

　　Live delivery

　　They were victims of major crimes

　　After Double Eleven, Zhang Yuhuan has been very free these days. After the live broadcast of the goods, he was not busy delivering the goods. Walking in the community became his daily appearance.

"It’s not selling well," Zhang Baogang, the youngest son who lives with Zhang Yuhuan, said frankly that on Double Eleven, he sold Gannan navel oranges live. There were only 300 or 400 people in the live broadcast room, which was more than half less than usual, and the sales volume was naturally also. Just dropped.

　　On October 24, 1993, the bodies of two missing children in Zhangjia Village were found in a reservoir near the village, and Zhang Yuhuan was identified as a "suspect of murder."

After two appeals, the Jiangxi Provincial Higher People's Court upheld the original sentence of the Nanchang Intermediate People's Court in 2001 and sentenced Zhang Yuhuan to death with a suspended sentence.

On August 4, 2020, the Jiangxi Provincial Higher People's Court publicly pronounced on the retrial of the original trial defendant Zhang Yuhuan's intentional homicide, revoked the original trial and declared Zhang Yuhuan not guilty.

　　Before and after Double Eleven, Zhang Yuhuan also released several videos with goods. In the camera, he wears glasses and looks like a retired teacher.

Zhang Baogang said that few of the daily necessities such as insoles, thermos cups and plastic wrap recommended by his father were sold.

　　This is the first Double Eleven after the father and son have launched a live broadcast to bring the goods together, and the sales situation is not optimistic.

According to Zhang Baogang's analysis, the main reason is that during the Double Eleven period, there are big platforms and big anchors. These big companies have sucked out fan traffic through various activities.

“It’s usually better. The big anchors don’t engage in activities. Our little anchors’ items are relatively high-quality and low-priced. Maybe everyone will come to choose them. Large-scale e-commerce promotion days, the big anchor’s fans can grow from tens of thousands to dozens. Ten thousand or even millions, we can’t compete with others at all.”

　　Zhang Yuhuan, who is already in his old age, is not very good at expressing his ideas, but he has also found his own value proposition through live broadcast of the goods.

　　Zhang Baogang said that when his father had just been acquitted, he sighed and said to his two sons, "I am a useless person and can't do anything."

At that time, his father didn't know how to use a smart phone or surf the Internet. The family members persuaded him to buy an elderly phone for his father. Zhang Baogang firmly opposed it.

He feels that smartphones and the Internet are already indispensable tools for modern people in society. Through the use of mobile phones, father can see a lot of news and information and learn more about the outside world.

So, he bought a smartphone for his father, taught him how to use it, and registered a social account.

　　After Zhang Yuhuan was acquitted and released, he kept talking about going to work, wanting to be a security guard or cleaning.

But Zhang Baogang felt that it was too hard. His father had been in custody for so long, and he suffered a lot of physical and mental pain, and he had to be restricted from going to work. He would definitely not have a good time.

Zhang Baogang advised his father that there are many ways to make a living in society now.

Zhang Baogang himself had been trying to live stream the goods before, so he took his father to do it together, and directed his father, and filmed the video over and over again until both of them were satisfied.

　　Slowly, Zhang Yuhuan's live broadcast of goods paid off, and his income not only met living expenses, but also had a slight surplus.

In the non-carrying videos he shared on Douyin, he always showed a leisurely appearance.

Some netizens left a message saying: "We all feel happy to see you in such a good state of mind."

　　Encountered cyber violence

　　Is always questioned "Exchange money with love"

　　Wang Nuannuan, the person involved in the “Pregnant Woman Falling from a Cliff in Thailand”, also realized that she had no choice but to bring the goods live on Double Eleven. Her sales on Douyin live broadcasts have also fallen from usual. “Now many celebrities have joined the live broadcast. The ranks of the goods are very well-known, they have their own fan groups, and they have a team behind them. There are special companies to promote and operate. We can't compare with these big anchors. Through the live broadcast, they can earn thousands of dollars to support the family. It’s enough to make ends meet.” Until this year's Double Eleven, people still accused Wang Nuannuan of “making money with love” in her live broadcast.

Wang Nuannuan could ignore this on the surface, but couldn't fully let go of it in his heart.

　　Wang Nuannuan felt that she did not stretch out her hand for begging, did not cry and cry for sympathy, but only used her own labor in exchange for value. Why did someone continue to inflict cyber violence on her since the live broadcast of the goods?

She also confessed that "it is a helpless move to embark on the road of live broadcast and delivery of goods."

On June 9, 2019, she fell from a cliff in Ubon Ratchathani National Park in Thailand, which changed her destiny on this day.

Her husband was identified as a suspect for deliberate murder. Her body suffered serious injuries, and she still needs to be in a wheelchair until today.

The physical and mental injury made her lose the ability to participate in outdoor or physical labor.

Over the past two years, she has been recovering from her injuries while busying herself with cases in Thailand.

The defendant Yu Moudong was sentenced to life imprisonment at the first instance, and his subsequent appeal, the case may have to go through a second or even third instance, and the final judgment is far away, and compensation is beyond expectation.

For this case, Wang Nuannuan has already spent millions.

　　Under the pressure of both the economy and the body, Wang Nuannuan took advantage of her previous channel advantage in China-Thailand trade to start live streaming. "I can't live in the shadow of the past. I have to start again and live independently."

　　During the live delivery process, Wang Nuannuan was most afraid of hearing words like "It's not easy for you, let's buy some".

As long as she sees someone saying this, she will persuade fans, hoping that they will consume rationally.

"If you really need this thing, then you buy it, and you don’t need it. Don’t buy it. It’s not easy for everyone to make money, especially for middle-aged people. There are old and young people who don’t have some savings. Immeasurable."

　　In this case, Zhang Yuhuan and his son also said that Zhang Baogang described himself as a "commercial department." He said: "We are just a sales department. In fact, just like a fruit store and a grocery store, you can buy some household goods when you need it. I am Doing business is not begging. If you buy it, come back if you like it, and return it if you don’t like it. And you can come to our platform to like, support us, and take a look at our lives. We are already very happy."

　　Because they are worried that netizens have a "feeling of being trapped" when they consume, whether it is Zhang Yuhuan and his son or Wang Nuannuan, they mostly choose daily necessities, such as tissues, laundry detergent, and plastic wrap. Everything can be used by every household, and you will not waste it after you buy it.

And even for this kind of daily necessities that sell for no more than one hundred yuan, they personally select the products to check for the fans.

　　Wang Nuannuan sometimes only sells goods with a commission of 1%, which means that he makes a dime when he sells a single order.

She didn't use this as a tool to get rich overnight, but just rely on live broadcast to maintain daily life.

But even so, they still suffer from cyber violence from time to time.

　　Unchanging original intention

　　To share a positive attitude towards life

　　Earlier, Shen Junliang, the father of 15 years of searching for children, also tried live streaming to bring goods. He was afraid that the goods sold were not good. Every time he chose the products, he asked his wife and children to carefully consider the price. The selling price is higher than that of other people's homes.

　　Once, because he saw that a product was priced higher than that of other e-commerce platforms, Shen Junliang refunded the buyer and had a big fight with the supplier. As a result, he simply gave up on live streaming.

He did this because he was worried that someone would point and point his back, saying that he "exchanged love for money".

　　After Shen Junliang gave up live streaming to bring goods, he became a driver and stayed up late every day, earning just enough money for the daily expenses of a family of five.

The hundreds of thousands of foreign debts Xunzi owed in 15 years still weighed on him.

　　He was found to have some minor heart problems this summer. The doctor advised him not to stay up all night, and he temporarily suspended his work as a driver.

During this period, Shen Junliang also thought about re-broadcasting the goods. After all, this is more suitable for the current situation, but after thinking and thinking, he still didn't have the courage to do it.

　　Whether to live broadcast the goods has become a choice faced by victims of many major cases after they restart their lives.

For Wang Nuannuan, who has trading experience before the accident, live streaming is just a form of consumption under the Internet. She does not want to completely flood her account with live streaming. This will change the original intention of establishing social accounts. Most of the content in the Douyin account is to share their positive attitude towards life after "survival in catastrophe".

　　She said that she found that many middle-aged women actually have many conflicts in family, career, and social roles. Everyone is under a lot of pressure and life is not satisfactory. She wants to share her insights and give everyone some experience and strength.

　　Regardless of whether they bring the goods, Wang Nuannuan and Shen Junliang still hope to use their accounts to send some positive messages to help those who are as deeply troubled as themselves.

　　This edition article/Reporter Zhang Ziyuan Coordinating/Bai Long