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Through his work and for more than 20 years, he
had to travel throughout Spain
several times, so, on each trip, Manuel de Morales, a journalist by profession and
A fan of good eating as a hobby, he took his time looking for the best restaurants, whether it was to taste the tastiest tortilla skewer in town
or the
top tasting menu.
Little by little, the list grew and circulated among friends, acquaintances, relatives, friends of acquaintances and relatives, relatives of friends and acquaintances ... "Every time someone traveled, they asked me for
gastronomic recommendations
," he recalls.
And he, happy to give them.
"Everyone told me that I had to make that list public because it was gold and I began to think about how to do it," he adds.
The Eiffel Tower in Paris, the most visited city in the world SHUTTERSTOCK
The solution came a few weeks
before the start of the pandemic
in Japan, where during a pleasure trip with his wife he hired Daniel Parra as a tour guide, a Spanish chef as well as a
graduate in Statistics
with whom he soon discovered that he had a lot in common beyond their condition of
irredent
foodies
.
"He had been mulling over the idea of creating a website or app that would offer
tailor-made trips
without the need to waste a thousand hours looking at countless pages and in the end not having anything clear," continues De Morales from Madrid.
"
There was a huge void
and we tried to solve something that travelers demanded", completes Parra from Japan.
Selecting the next trip on a map SHUTTERSTOCK
This is how Itinerary was born, the
online
page
that designs personalized travel itineraries
100% adapted to the tastes and pockets
of each person.
There is one important fact to take into account is missing: it is a free service and it takes just a few minutes to make
the trip of your life
or the next weekend getaway in your own province.
To the taste of the consumer.
Itinerary website, the new online platform for tailor-made trips.
Its creators were developing the idea during the months of virtual confinement, like almost everything at that time.
One, from Spain, and another, from Japan.
And in September of last year, Itinerary took its first steps.
"During the first 15 days we already had more than
30,000 visits.
We did not expect so much success," says the
Japanese
member
of the group, creator of the
project's computer
guts
, focused on a database that includes
all the tourist spots in the area. country
in question to which you want to travel.
At the moment, they offer Spain, Japan, France and, shortly, Italy, but the idea is to increase the number until they cover the entire planet.
Artificial intelligence program
Each of its tourist essentials has
a value between 0 and 100 in more than 30 different characteristics
related to the place: beaches, castles, nature,
restaurants, museums
... "In this way, when the user indicates their tastes, Itinerary choose and order the
points of the itinerary
through a program of
artificial intelligence and
algorithms,
"explains Parra via telematics from his home in Japan.
Daniel Parra, one of the founders of Itinerary.
Thanks to these tools, they offer a different way of organizing a trip, personalized and free. "
It is free as it does not depend on intermediaries such
as travel agencies, whether physical or online. In addition, the good thing is that you are not forced to choose between the options that that agency gives you, but
the itinerary is totally adapted to you
"continues Parra.
The duration of travel programs is usually
a minimum of three days
, but they can also be designed for a single day.
"It all depends on the type of activities you want to do, if you have to change cities, the
means of transport
used, if you want to dedicate
a whole day to a museum
or an amusement park ... The options are endless and you are the one who you choose, "he concludes.
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