[Explanation] If you don't come here in person, you won't believe that a village is so prosperous. There are about 6,000 commercial entities gathered here. Internet signs can be seen everywhere, and parcels, QR codes and networked billboards fill the streets.
This is the "Beixiazhu Village" of Jiangbei in Yiwu, Zhejiang Province, known as the "first village of Internet celebrity live broadcasts". This village is about 2 kilometers away from Yiwu International Trade City. The brand of "China's No. 1 Micro-Business Village".
Now that 7 years have passed, the business format in the village has also completely changed, from micro-commerce to e-commerce, and live broadcasting. Now the supply chain and short video delivery are popular here.
During the "Double Eleven" period, the reporter visited Beixia Zhu on the spot. During the interview, a representative local entrepreneur who brought goods through short video-"grassroots" internet celebrity Liu Dianzi (network name) told reporters that he was from Jiangxi. I have been in Yiwu for more than 2 years, 90% of the entrepreneurs here are from other places, "Double Eleven" has little effect here.
[Concurrent] Liu Dianzi, the entrepreneur who brought the goods in a short video
("Double Eleven") is indeed a point for traditional e-commerce, but for our short videos, I personally feel that it has little impact on us, because short videos rely on videos, and videos are not necessarily "double "Eleventh" it will give you high traffic. It does not necessarily mean that you have no traffic on the first day of the first month. Our traffic first depends on your account, and a good account depends on your high-quality video. For example, today’s Slots, visual sense, or my voiceover, this node is good, then suddenly it exploded today.
[Explanation] Liu Dianzi introduced that he started to enter the short video industry in 2018, mainly in the funny category. At that time, there was no monetization channel and could only advertise his physical store. In 2019, he put everything down and decided to come to Yiwu to challenge short videos. With the goods, he has summed up some successful experiences in this industry for more than 2 years.
[Concurrent] Liu Dianzi, the entrepreneur who brought the goods in a short video
If you can come up with a good script, good content, including your way of acting, the closer you are to the critical point, the more different you are, and the more distinctive you are, then your eyeballs may be even greater. , But you are not sure about this critical point, you have crossed the line, goodbye.
Traffic is king, you have value if you have traffic.
[Explanation] Although he doesn't like being called an internet celebrity, he has more than 200,000 fans on a certain music platform and earned two or three million in one night at most. Liu Dianzi said that this kind of life is unimaginable for ordinary people, except for eating and sleeping. My head is full of short videos.
[Concurrent] Liu Dianzi, the entrepreneur who brought the goods in a short video
Apart from eating and sleeping, our lives are full of videos.
In the morning, we usually take a break. We usually broadcast live until 12 o’clock in the evening, take a break, then go back to wash and lie on the bed, and then study and study, for example, city videos or popular videos inside. You have to study, for example Go to bed at 2:3, and you may wake up at 10 or at least 9 in the morning. The first thing you do when you wake up may be research. Check the latest hot products and hot videos, eat a meal at noon, and then Come here, come here at about 1:2.
[Commentary] Liu Dianzi said that when he first came to Yiwu, he hadn't made any money for more than half a year. He insisted on choosing because he is very optimistic about the industry. Short video delivery here has the right time and place.
[Concurrent] Liu Dianzi, the entrepreneur who brought the goods in a short video
In the vast Tik Tok industry, even in the vast world of goods delivery, there is no competition; (Yiwu) it was originally a so-called e-commerce capital here, and its source of goods here is the source of goods from all parts of the country and even the world (centralized) , The first is the source of goods, the second is that express delivery is more convenient, and express delivery is relatively cheap, (basic conditions) yes, including any packaging, accessories, carton and all related things are the lowest (price) in the country, You post a suitable video at the right time, and then you have a suitable source of supply, which is indispensable.
[Explanation] Liu Dianzi has watched many people leave and come in for more than two years. He advises young people to be cautious when they come here to start a business.
[Concurrent] Liu Dianzi, the entrepreneur who brought the goods in a short video
Untimely births, unsatisfactory talents, bad luck, all of them are not working hard enough. Those are all lie to myself, saying why I have so bad luck, why others are lucky, you have bad luck, and you are not working hard enough.
I have been advising everyone that you can get rich overnight, but it is not suitable for everyone. I can only say that 10,000 people are only suitable for one, and one in a thousand.
Shen Yishan Zang Chengeng reports from Yiwu, Zhejiang
Editor in charge: [Ji Xiang]