Vogue is not Vogue.

There is the American, the German, the Indian edition and many more.

Only one always stood out because of its title: Vogue Paris.

How that sounds!

How nice that sounds!

Or rather sounded.

Because that with Paris is over now.

Eugénie Trochu, the very young and very new editor-in-chief, has just announced on Instagram: “Vogue Paris becomes Vogue France”.

That still sounds very sober, as if it had been formulated like this from the Condé-Nast headquarters in New York.

Alfons Kaiser

Responsible editor for the section “Germany and the World” and the Frankfurter Allgemeine Magazin.

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But then Eugénie Trochu becomes lyrical: “La liberté.

The freedom to dress the way you like, to think differently, to apply all colors to your nails, hair and cheeks.

To proclaim your own identity loud and clear, to celebrate your own differences.

The very first edition of Vogue France pays homage to individuality and celebrates it. "

Goodbye Paris!

So Vogue France. Why that? Quite simply: “From Paris to Marseille, from Lille to Strasbourg, our identity is not created in a single place, and Vogue represents the best emerging talents and voices. A plural identity based on a hundred years of defining fashion and culture, oriented towards the present and, above all, reflecting the France of today. ”A Parisian who wants to reflect the France of today in her magazine and not just Paris ? This is really a first!

What has this magazine survived! The German occupiers, for example. The Instagram age. The anti-fur demonstrations. The nagging of all those who make bad magazines. The protests against the photos that Francine Crescent (at the helm from 1969 to 1988) raised in the paper by Helmut Newton and Guy Bourdin. She survived everything, and then Anna Wintour came along. She now rules - together with Edward Enninful from British Vogue - over all editions. And it should go with the devil, were it not for the Paris opponent. After all, as seen at the Stella McCartney show at the beginning of October, she is sitting alone in the front row, between Demi Moore, Edward Enninful and Julianne Moore. Just because the bosses of the sister titles in the front row are no longer welcome.One can only say: Adieu, Paris!