Glam Ethnik, a style at the crossroads of Africa, Overseas and Europe
Audio 02:58
Ayden, founder of Glam Ethnik © Jedelix Media
By: Maria Afonso
3 min
Glam Ethnik, for its founder Ayden, is a blend of Paris, the fashion capital where she lives, Abidjan, a city that inspired, through its fabrics, her first collection, and Pointe-à-Pitre, the place where she grew up.
A cultural triangle that traces the history of the brand.
Ready-to-wear collections but also tailor-made clothes for today's elegant women.
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I get up thinking outfit, I go to bed cutting pieces and I sleep dreaming of models.
I have strong and crazy emotions when I find certain prints.
Right away, I imagine the room.
It is very pleasant and satisfying to see a woman wearing an outfit and feeling more proud, to have more confidence, to feel more beautiful.
“
Glam Ethnik because glamor is, I hope, omnipresent in my pieces and ethnicities because I am interested in all cultures and all fabrics.
We can find influences from Mexico, South Africa and the Caribbean, so Glam Ethnik as a whole,
”says Ayden, founder of Glam Ethnik.
Ayden comes from the media world.
She produced fashion shows that took her to travel across Africa.
In 2015, she launched her ready-to-wear brand, in a limited series: Glam Ethnik.
The designer wants to make the link between Africa, the Caribbean and France.
Glam Ethnik Collection © Kidjo Photography
Madras like an imprint
She works around a theme but it is always a crush for a fabric that gives rise to her collections.
“
I put forward in another way, the Madras fabric that comes from the Caribbean.
One year, I made a collection called Far Wax, it was the universe of the western, with always in the unit of fabrics the English embroidery of the Caribbean associated with the Wax.
Recently I was in Africa for parades, to propose and present to the African public of Madras.
The next collection will be around dyed fabrics.
The fabric is the basis, but I have certain signature shapes in my collections that we find in fairly clean lines, movement, marked size.
»
,
Says Ayden.
Glam Ethnik Collection © Kidjo Photography
Highlight the Madras
Ayden, as a fashion designer from the Caribbean, has set a mission for herself.
“
That of promoting Madras and perhaps one day, making it as popular as the Tartan print.
I realize that this fabric has immense potential but that it has a bit of an old-fashioned, outdated, traditional connotation.
However, on contemporary cuts like shirts, combinations, or associated with other materials, it takes all its dimensions.
I am delighted to see that we have reached the public in Luxembourg, Switzerland, Belgium and that any type of client can be found in these cuts
”, concludes Ayden, founder of Glam Ethnik.
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