"Catch more fish" closed shop and 8,000 readers punched in and bid farewell
The new store in Sanlitun will meet readers in the New Year next year
"The first offline store in Dawangyu, Beijing Dawanglu Store, will close on November 14th, and will officially close." Recently, Dawangyu, a second-hand bookstore issued a closing announcement, and many readers expressed interest in it. Go to check in and bid farewell to this bookstore by "buy, buy, buy".
At the same time, Catch Fish also announced that the new store in Sanlitun will meet with readers next year.
●Closed the store and promoted to attract book readers
Duocaayu Bookstore is located in Dawanglu Film Industry Park, a relatively remote location.
Even so, in the afternoon of weekdays, many readers still walk into this bookstore one after another.
Cute cat signs, crunchy wooden floors, nostalgic childhood old objects... everything seems to have not changed much, only the eye-catching "leave temporarily" at the entrance reminds every reader that the time to say goodbye has arrived.
Pushing open the wooden door of the bookstore, rows of elm wood bookshelves come into view. On the bookshelves are a variety of second-hand books that have been disinfected and cleaned and are in good condition.
The store is holding a "Closed Store Farewell Promotion", tens of thousands of English essay novels, exquisite picture albums, original picture books, etc., the bookshelves are full.
In addition to the discounts on second-hand books ranging from 20 to 40%, there will also be a discount of "Buy 3 for the original book and get 2 for the purchase of 5 for the original book" during the big promotion period.
"These books I bought are all about humanities and history, and the original second-hand books are still worth a discount." Reader Mr. Wang told reporters that he had been here several times before to catch more fish, and he never left empty-handed each time. Return.
Reader Wu Di chose ten books. She is an old user who catches more fish. This time she heard the news that the Dawanglu store is about to close, so she made a special trip from Changying to check in.
Wu Di said that the most attractive thing about catching fish in the physical store is "fun."
In addition to scouring books, the blogger "Li Di Li" also specially brought a camera and used the lens to record the moment of bidding farewell to the bookstore.
"I've been to this store eight or nine times. In addition to buying books, there is also a feeling of treasure hunting when I come here. I don't know where you can find surprises."
According to Kui Lu, the person in charge of the operation of Duocaayu Books, starting from the closing of the store on October 30, as of November 10, more than 8,000 readers have arrived in the store.
Catching more fish also reminds readers that the bookstore will be officially closed this Sunday. Please take precautions and make an appointment to go there.
● "Second-hand" can also be fashionable and interesting
"Although the online resources are unlimited and the recommendation algorithm is getting smarter, this kind of touch that can touch the book, this kind of "unexpected encounter" with a book that is not too purposeful, I always feel It’s hard to replace, and this is also an important reason why we insist on being an offline bookstore.” Duo Caoyu wrote in the shop closing announcement, “The spirit of the Dawanglu shop will be transported to Sanlitun along with the elm bookshelf here, and where it will be. Rebirth."
Two years ago, Duicaoyu, which started as an online second-hand book business, tried to build the first offline bookstore using the warehouse located on Dawang Road in the early days of its business.
Due to inconvenient transportation and no natural passenger flow, it can only rely on loyal users and word-of-mouth communication to maintain operations.
Si Fan, the head of multi-catch fish store development, revealed: "The purchase conversion rate of Dawanglu Bookstore is very high, and everyone's love for second-hand books is obvious to all."
Sifan said that the new store is located in the Electrical and Mechanical Services Institute of Chaoyang District. It is planned to open around New Year's Day next year.
"The new store covers an area of nearly 1,000 square meters, and currently has four areas planned: second-hand books, second-hand clothing, weekly markets, and a coffee shop where you can catch more fish. I hope to become new and old friends and come regularly every month. 'The place."
During the interview, the reporter found that although readers have expectations of the new store, some people are worried that if they catch more fish in Sanlitun, their original temperament "will be overshadowed by the strong commercial atmosphere."
Some readers bluntly said: "I hope it will not become that kind of special online celebrity check-in shop, but also allow us to quietly search for books." Regarding these concerns, Sifan believes that there is no problem with taking pictures and check-in itself. The important thing is that the store should study how Make them really interested in products and services.
One thing that can be assured is that “the types of books in Xindian will remain basically the same as those in Dawanglu, and there will still be more than 10,000 books full of Dangdang.”
At the end of September this year, Duo Catch had performed a slow flash event in Sanlitun. In 20 days, it welcomed nearly 50,000 customers, allowing more people to experience the fun of the second-hand market.
According to Kui Lu, the current number of online users who catch more fish has reached more than 6 million. "If you only consider profitability, it will definitely be more efficient online, but the meaning of offline stores lies in meeting users face-to-face, so that more people can learn more. The recycling concept of catching fish allows everyone to see with their own eyes that second-hand books and clothing can also be very clean, fashionable and interesting."
Our reporter Li Li