(The 4th CIIE) Zhu Jianhua, a famous Chinese high jumper, appears at the CIIE and looks forward to China's record-breaking high jump
China News Service, November 7 (Zhang Hengwei) Nike, which participated in the CIIE for the second time, welcomed a special sports star on the 6th, the former men's high jump world record holder Zhu Jianhua.
Walking into the scene, Zhu Jianhua saw a crossbar marked with a height of 2.39 meters at a glance. This was exactly what he created when he broke the world record for the third time in 1984.
Zhu Jianhua appeared at the Nike booth at the CIIE.
Photo by Zhang Hengwei
Zhu Jianhua said: "I am very happy to see the familiar high jump, photos, and trophies. It seems to be back to the old days of athletes."
According to reports, after Nike Sports entered China in 1981, it became the first international brand to cooperate with the Chinese National Track and Field Team. As the first athlete sponsored by Nike in China, Zhu Jianhua also talked about his history of struggle with Chinese track and field at the scene.
"For every track and field athlete, shoes are particularly important for him to improve his performance. Because my arch is relatively high, it is difficult to find the right one. After Nike's continuous improvement of shoes, it has greatly helped me to improve my performance."
Zhu Jianhua said.
Nike Sports entered China for the first time in 1981.
Photo by Zhang Hengwei
Although Zhu Jianhua has been away from the sports arena for many years, he was excited by the performance of Chinese track and field athletes at the Tokyo Olympics this year.
"I feel that the overall strength of the Chinese track and field team is still very strong. It has won many gold medals in recent Olympics, and several events have the ability to make gold, but I also hope that the men's high jumper can work harder and break me as soon as possible. 2.39 record."
It is reported that this year is the 40th anniversary of Nike’s entry into China. Nike has selected 40 representative moments from Nike China in the past 40 years in the form of a theme exhibition. A vivid story of going hand in hand with China's sports industry.
Zhu Jianhua poses for a photo in front of the 2.39-meter crossbar marked with his own record.
Photo by Zhang Hengwei
"In the past 40 years, China's sports have been thriving. Nike is very honored to be a witness and participant in this history, and we have gone through this extraordinary journey together." Dong Wei, Nike Global Vice President and General Manager of Nike Greater China Said, "Facing the future, we are committed to long-term development and continuous investment in China, deepen the emotional connection with Chinese consumers, and work together to support the continuous development and progress of China's sports industry." (End)