With the song Wannabe, the Spice girls hit big in 1996.

- The song spread as soon as it was released.

It was like a wildfire we had no control over, says Lorraine Barry, marketing manager at Virgin Records.

Catch the girls in the right 'pose'

Dave Hogan, celebrity photographer at The Sun, was one of those who diligently documented Spice girls.

In the documentary series Spice Girls - When girl power changed the world, Hogan tells how he worked to capture the girls in Spice girls in the right 'pose' to make the image editors happy. 

- No one said that the neckline is a little too deep or there is a little too much butt.

No, it was the kind of voyeurism that sold at the time, says Dave Hogan.

The body fixation of Spice girls

Spice girls tour leader Richard Jones remembers how he got today's harvest of articles and leaflets faxed to him during tours and that it was not always a fun read.

It was not infrequently written about the girls' sexuality, appearance and how their bodies changed.

- You can not win.

If you put on a couple of kilos, you are disgusting and fat.

If you lose weight, you are a bad role model, says journalist Jayne Middlemiss.  



Watch the entire documentary series Spice Girls - When girl power changed the world on SVT Play or on SVT1 on Tuesday 9 November at 22.30.