After a strong consumer enthusiasm for organic products during confinement, consumption habits seem to be changing, in particular with regard to organic dairy products.
According to the CNIEL (National Interprofessional Center for the Dairy Economy), the sector has observed, in recent months, a stagnation in sales, especially in supermarkets, or even a drop for certain products such as ultra-fresh organic (notably yoghurts) which shows -7.1%.
At the same time, more and more dairy farms are switching to organic.
Although it is still too early to draw conclusions about the choices made by the French, 20 Minutes Production and CNIEL are teaming up to interview the readers of 20 Minutes in order to understand what they think of organic dairy products today. and what they expect from it.
This content was produced by 20 Minutes Production, the 20 Minutes content agency, for CNIEL
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