Louise Bernard with Alexis Patri 11:10 am, October 28, 2021
TMC's show "Quotidien", conducted by Yann Barthès, will host the 44th President of the United States Barack Obama and American rock legend Bruce Springsteen on Tuesday as part of the promotion of the book they are co-signing, "Born in the USA ". A media stunt in the very competitive context of prime-time access programs.
This is called making a hit.
In the war on merciless audiences waged by prime-time access shows, Quotidien is scoring points.
Tuesday, Yann Barthès jointly receives two American icons on his show: Barack Obama and Bruce Springsteen.
In the race for international stars, his competitor from France 5, C à Vous, had received Matthew McConaughey last Tuesday.
Quotidien then broadcast best-of.
But after a week of vacation, the TMC show is raising the bar for its comeback.
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A duplex interview
The 44th President of the United States and "The Boss" will appear on the show to promote
Born in the USA
, the book they co-wrote.
A title taken from Bruce Springsteen's most famous album, released in 1984, and his eponymous song, a hit that denounced the Vietnam War.
The two prestigious American guests will not have to undergo a PCR test to participate in the show since they will not be present on the set.
The two will remain in the United States and their interview will be taped duplex from Bruce Springsteen's house.