A few days ago, at the LaLiga headquarters in the Spanish capital Madrid, Oscar Mayo, the executive general manager of the Spanish Football League, and Eduardo Penha, the marketing director of the Duke of Ioan, signed a cooperation agreement on behalf of the two parties. The cooperation period of Duke Ioan Winery as the "Official Wine Partner of the Spanish Football League" will be extended to 2023, and the contract will be renewed for two more seasons.
The Duke of Io Winery renews its contract with the Spanish Football League for two seasons (Photo courtesy of Changyu)
Chateau Duke Io is one of the three major wine producers in Rioja, Spain. In 2015, Changyu purchased a 75% stake in Chateau Duke Io for €26.25 million.
In October 2016, Chateau Duke Ioou signed a cooperation agreement with the Spanish Football League for the first time, becoming the "Official Wine Partner of the Spanish Football League".
According to the contract, "Marques del Atrio" and "Changyu" also enjoy the naming rights of the "Official Wine Partner of the Spanish Football League", which will take effect simultaneously in Spain and China.
The Spanish Football League was established in 1928. It currently has 20 teams such as "Real Madrid", "Barcelona" and "Athletic Bilbao". The 2019/2020 season has covered 2.8 billion spectators worldwide, the most in the world. An influential professional football league.
The cooperation period between the Duke of Io and the Spanish Football League in 2016 was first signed for three seasons. In 2019, the contract was renewed for two seasons, and in 2021, the contract was renewed for two more seasons. The Spanish Football League Executive General Manager Oscar • Mayo said: “The goal of the Spanish Football League is to build a great brand and strive to expand its influence domestically, regionally and internationally. Our cooperation with Chateau Duc de Io is one of the win-win cases, so , We are very happy to join hands with Duke Ioou Chateau to continue to achieve great results in the next two seasons."
There are currently 15 global strategic partners in the Spanish Football League, including Puma, Microsoft, Mazda, Budweiser and other Fortune 500 companies. The Duke of Ioan is the only wine brand among the partners of the Spanish Football League.
Regarding the continued cooperation between the two parties, Eduardo Peña, Marketing Director of Chateau Duc de Io, said: "I am very pleased to renew this cooperation agreement that began in 2016. In the past five years, our shared values have been reflected. Such as fighting spirit, team spirit and the unremitting pursuit of excellence and quality. Just as the Spanish Football League is the highest level of professional football league in the world, Chateau Ioou is also committed to brewing world-class wines."
The Duke of Io Winery was founded in 1899 by the Lee Weiluo family. It has 1,500 hectares of vineyards and 5 wineries with an annual production capacity of 16,000 tons. The wines produced include dry red, dry white, rosé and sparkling wine. It is exported to 55 countries on five continents.
Last year, Changyu invested 5.25 million euros to increase its 15% stake in Duke Io Winery and increased its shareholding in Duke Io Winery to 90%, increasing the promotion of Duke Io Winery to the Chinese market. Spanish wine The strength of the head brand.
It is worth mentioning that the Duke of Io Winery launched the Spanish Football League commemorative edition for the first time last year. The wine label has the Spanish Football League logo and the team emblems of 20 teams in the 2019/2020 season. It is popular with fans. Sought after.
In the Chinese market, the commemorative wine of the Spanish Football League A is exclusively distributed by Changyu Pioneer International Wine Co., Ltd.
(Chenzhuang)