• Streaming 15 years of Spotify: how long can you keep losing money?

  • Merck Mercuriadis song business, owner of 70,000 songs and new scourge of platforms

The pulse that

Apple Music and

Spotify maintain

for the world leadership in

streaming

music

has a new

word

to add to the strange dictionary of technical terms that very picky music fans have always liked so much: spatial audio.

The

spatial audio

is like listening to

music like you're in a movie theater with a sound that appears on the sides, top and bottom, surround sound that also behaves dynamically. But instead of the explosions of the James Bond movie or the dragonflies of

Dune

, now it is the timpani, a synthesizer or the noise of an electric guitar that appears around the listener as if he were surrounded by the group.

Apple Music is responsible for introducing this technology to listening on the internet through its headphones, in a strategy that a

marketing

expert

would define as a

win win

: in addition to giving extra value to its platform compared to Spotify and the rest of competitors, offers a new reason for people to loosen the fly for their AirPods (whose extraordinary Max model is the jewel in the crown).

"This technology offers many possibilities, the level of detail of the instruments is multiplied", explains Juanma Latorre,

Vetusta Morla

guitarist

.

The Madrid group has mixed its soundtrack for

La hija

with Dolby Atmos technology and acts as an ambassador for this immersive sound in Spain.

Vetusta Morla Carolina Sánchez

"There are details that are not perceived in a conventional stereo mix, all the instruments are more differentiated.

It is exciting that the music embraces you

. It opens the door for groups to write music and record it in another way, it gives a special character to the music. song without losing its identity ", concludes the guitarist from Vetusta Morla.

Spatial audio

is not a

different

type of sound

, it is not like a remix or a new mix in which instruments or sounds different from the original mix appear.

It is a three-dimensional distribution of the elements of the song, instead of doing it in a two-dimensional plane as up to now, in which only stereo is played (sound differentiated on the right and left side and effects that evoke a sense of depth ).

"The elements are distinguished better and fit more", says Guille Galván, also a guitarist for Vetusta Morla.

"They amalgamate less and that is why they are perceived better."

Although

Spotify

has an almost hegemonic position among

streaming

listening platforms

worldwide,

Apple Music

is the leader in the US, with more than 70 million subscribers worldwide and a catalog of 90 million songs (according to data from the company), and continues to connect this service with the sale of its computers, telephones and headsets.

That is why the apple brand focuses its interest on sound quality and, after introducing lossless audio last May (the sound quality of the original recording in

streaming

listening

), it has strongly opted for spatial audio. - Has started adapting thousands of old songs and introducing new features with this three-dimensional sound model.

According to the criteria of The Trust Project

Know more

  • music

  • culture

  • Spotify

  • Apple Inc.

  • iPhone

CultureThe Government backs down and leaves the bulls out of the youth cultural bond

MusicMuere Concha Márquez Piquer, a life of copla

CultureCoque Malla and his illness: "I couldn't read, I couldn't do anything with that constant noise in my head"

See links of interest

  • La Palma direct

  • Last News

  • Holidays 2021

  • 2022 business calendar

  • How to do

  • Home THE WORLD TODAY

  • Getafe - Celta de Vigo

  • Girona - Real Zaragoza

  • Alaves - Elche

  • AS Monaco - Red Star

  • Fenerbahce Istanbul - Barça

Keywords: