Adriana Iglesias, the Spanish woman who dresses Hollywood in silk

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Talking to Adriana Iglesias (Asturias, 1972) makes one like the first coffee in the morning. Wake up. Because it is a whirlwind of stories that evolve at breakneck speed.

because she, unlike other faces in the industry,

(she did it because she was a good student and at that time she understood that she should dedicate herself to it). "A teacher warned me: 'you are going to be brutalized with so many boys around you," she recalls in a video call conversation.

Far from being brutalized, Adriana immersed herself in the unfading world of silks until she ended up undertaking a firm, with

, for which international celebrities such as Lady Gaga, Jane Fonda or Irina Shaik have fallen. From Valencia to heaven (from the stars).

He studied 'teleco' and got into the business world.

He held high positions in an Ibex firm, with which he earned generous salaries and with which he was able to travel practically all over the world.

But he

.

"How could I tell my daughters to be passionate about theirs if I didn't do it myself?" Was the question she asked herself at the time.

With this reflection, and with a divorce involved, Adriana packed her bags to

.

Isabel Preysler in a silk suit by the Asturian designer.

QUESTION.

As in all radical decisions, there is someone who raises his hand and complains.

Did you have to bear any reproach?

ANSWER.

My father, who did not understand this twist, spent two years without talking about it.

It was a decision as risky as (now that I think about it) almost irresponsible.

I wondered if I had the right to do it with two daughters in charge.

It was there that she

to turn to silk, a fabric that inspired her since she was a child.

She, who was an avid consumer of fashion magazines, never understood why, at the time, designers were men who dressed or dictated how a woman should dress, without understanding the demands of routine: "I saw a corseted style, marked, exuberant and that did not correspond to the day to day ".

That for one thing. On the other, he never understood the cost of certain luxury brands: "I understand that when people buy a brand it is because they want to participate in the universe that it proposes, they want to make you feel like Natalie Portman in a helicopter. But the price is not justified."

With these two thoughts and her fascination for silks, Adriana

, with which she was successful enough among her inner circle to dare to take the definitive leap.

He prepared his first collection, took his car, drove to Monte Carlo ("he wanted a place where money was not a problem") and sold all his clothes.

With what he earned, he went to the Italian city of Como to buy fabrics to work on.

Remnants of collections, to be exact, because at that time the money did not give him much more.

Today his garments are triumphing on the other side of the Atlantic, and his company exceeds one million euros in turnover.

Summer floral dress, design by Adriana Iglesias.

FETISH FOR THE SILK

Adriana is one of those who think that when a monkey dresses in silk, she becomes a queen.

Q. Where does this obsession come from?

R.

Since I was little I used to wear my grandfather's silk pajama shirts to go out.

He combined them with jeans.

It is a pleasure to wear it, it is 100% natural, it slips, it is soft.

It falls to the body and it adapts to all, it is elegant, it praises and when I feel it I feel empowered.

And here he reflects on "

".

For her, the concept is not related to exuberance, as some insist on dictating, but to feeling good about oneself.

Because when you get it, "it shines and you want to be with it."

And silk, in this sense, makes it possible.

His garments are a

and, above all, to elegance. A succession of

, placed on models in places of the sea and manor, that invite you to dream away with your imagination. Or, at least, a peaceful sunset on a breezy balcony facing the Mediterranean. With 'Perduto', by Ornella Vanoni, playing in the background, as she likes to listen to at night while working with her fabrics.

It is no coincidence that

as

or, here in Spain,

, have chosen their models to wear on one of their getaways. But don't be fooled. The fact that a public figure of this size allows himself to be photographed with one of the garments, does not guarantee success. "I have seen brands that they have carried and that now do not exist," he says.

Effectively. Reaching an artist today can be relatively easy thanks to the work of the agencies, which spend their hours and their souls promoting the brands they represent. But it is not enough: "I can't work anymore,

to get up at 7 because the hours in the United States are different." And how do you hold on? He explains that he is like someone who runs a marathon, that he gets a rush and a subsequent satisfaction after the effort.

The tranquility and calm that her collections give off is far from the

, and it is not known if she is the one who seeks adventure or the other way around.

He studied piano, he also plays -regular, he confesses- the cello, attended ballet, his road trips have left him stranded more than once with the car in the middle of nowhere, he managed to contact Ana Patricia Botín herself, has made friends with actress Elizabeth Gillies, he was left on the brink of ruin ... A record on the brink of attack from which, with great difficulty, he manages to disconnect with Chopin at the piano or a walk by the sea.

The Hailey Bieber top with a green and blue silk set from Adriana Iglesias.

INTERNATIONAL SUCCESS, NATIONAL MODESTY

Adriana Iglesias has found her main niche in the

.

There it

.

It is a difficult market to enter, he explains, but they are responsible with the commitments and payments.

Not like in Dubai, where he also tried his luck, but without success, due to political instability and his inexperience with haggling.

Why is this product valued more outside?

"In Spain, in general,

" he laments, like many other designers and entrepreneurs who miss a little love at home.

Like silk at night.

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