Shanghai "mysterious landlord" sells 93 suites?

The truth turned out to be like this

　　Along with the news that real estate taxes will be piloted in some areas, a recent online news is very eye-catching: Uncle Shanghai sold 93 properties at one time, held it for 28 years, and the house price has doubled 100 times. Now it has cashed out 450 million yuan, and all The houses are all in the same community.

　　CBN learned through various interviews that the news is not true.

In fact, the real owner of this batch of houses is the Suhu regional company under the real estate developer Shimao Group. The reason for selling these properties has nothing to do with the real estate tax pilot.

"Lao Po Xiao" suddenly opened by the second light

　　At noon on Friday, October 15, the entrance of the "Pucheng Community" in the Lujiazui section of Pudong, Shanghai was suddenly crowded with real estate agents and the visitors they brought.

When passers-by stopped and asked, some of the intermediary said vaguely: "This community is open!"

　　The "opening" of Pucheng Community is a strange thing, because it is a typical old and broken one in Shanghai. It was constructed by Lujiazui Real Estate Development Co., Ltd. in the 1990s. There are 504 households and the building is nearly 30 years old.

The community has no elevators, outdated houses, insufficient parking spaces, and very general greening.

　　However, there is indeed something going on at the opening. A real estate agent told CBN: “This time it is a new sale of an old house, with a total of close to 100 units. The sale will start at 12 noon on October 15th. The units were sold out, and the units of 64-72 square meters were all sold out the next day.” A visitor who went to Pucheng District on the 16th said that the houses were all "old and broken small" completed in 1993, but the location is good. , The average price was 85,000 per square meter, and there were indeed a lot of people on the sales site. The listings were all sold out on the same day, but she did not grab the house.

　　Some tenants said to China Business News: "Many people think that this place will be demolished in the future. It is a good investment target. Some people think that the location is good, the total price is low, and the transportation is convenient for self-occupation. If you rent out, More than 40 square meters can be rented for a monthly rent of five or six thousand, so so many people will come to buy it."

　　So next, there are more and more news about Pucheng District on the Internet.

Recently, on a Weibo platform, some netizens kept posting that the uncle of Shanghai was the one who packaged and sold these houses. Uncle Fang stocked nearly a hundred houses in the community in 1993, and the purchase price was only 700 yuan per square meter. , As a result, the price has doubled by more than 100 times, and now it has cashed out 450 million yuan in a lump sum.

　　But this is not true.

China Business News learned through multi-party verification that these sold houses in Pucheng District have a close relationship with Shimao Group's investment and development history in Lujiazui, and the actual owner was originally Shimao's Jiangsu and Shanghai regional company.

Shimao's historical problems in Lujiazui

　　The location of Pucheng District is very advantageous. It is only about 2 kilometers away from the well-known landmark Oriental Pearl Tower. It is built along the river and less than one kilometer from the nearest bank of Huangpu River.

　　In 1999, Xu Rongmao, the founder of Shimao Group, had invested in the mainland for 10 years, but he did not enter the Shanghai market until then. This was an important turning point in the history of Shimao's development.

Because of the successful negotiation of China's accession to the WTO that year, Xu Rongmao saw the development prospects of Lujiazui.

　　At that time, in Lujiazui, Pudong, there were already more than 300 large companies gathered, and high-end office buildings lined up, but high-end real estate was very rare. Therefore, Shimao built the first batch of luxury residences along the Huangpu River-Shimao Riverside Garden, with a height of 55 floors. At that time, "Shanghai Commercial Housing Height Record".

　　The southwest side of Pucheng District is Shimao Riverside Garden, and the south side is next to Shimao Riverside Business District.

These rising high-rise buildings make the residents of Pucheng District feel very troubled because their light is blocked.

　　A person from Shimao Group told China Business News that the Shimao Cultural and Educational Business District is located on the south side of Pucheng District, and Shimao is responsible for the construction. In the case of government coordination and voluntary agreement, Shimao will purchase 110 houses in the first row of houses near the Shimao project in the community.

　　The acquisition took place in 2014, and the price was between 40,000 and 60,000. However, some residents did not negotiate with Shimao. Therefore, some of the residents in the south of the 7 buildings that were acquired have not moved out.

As a result, the acquisition of the project has become a problem left over from history, and Shimao was unable to carry out the overall renovation of the 7 buildings it received.

　　A related person from Shimao Group stated that Shimao later sold 110 units in a unified package to a third-party company. "The current sales behavior has nothing to do with our company."

　　Some intermediaries claimed that Shimao sold the houses to real estate agency companies, and several intermediaries jointly underwritten the houses, including Fangjianghu and Lianjia.

The real estate agency judged that this batch of listings would be very popular, and the result was indeed the case.

The price of Pucheng Community this time is between 79,000 yuan and 93,000 yuan per square meter, with an average price of 85,000 yuan, and the highest listed price of this community has exceeded 100,000 per square meter.

Moreover, this centralized "opening" is free of second-hand intermediary fees, thus attracting a large number of home buyers.

　　A Shanghai real estate industry insider told China Business News that in the second half of this year, most real estate companies were taking inventory and cleaning up their assets on hand and required their subsidiaries to resolve this type of historical inventory. Therefore, Shimao’s release of these listings is normal. Condition.

(Author: Ma Yifan)