Rania from Jordan and Leonor in jeans at official events. Does the protocol already allow it?

It is not the first time that it happened.

The first to make the leap was

who presided over the final of the Handball World Championship between her country and Spain together with King Felipe on January 27, 2013 in Barcelona. She wore jeans and a jacket.

Later we have seen

with skinny jeans at official events, when she visits places in the field, presides over meetings with children or that have to do with sports.

The

not has never been so far in such hearings, but is has put on more than one occasion when it came to private visits but I knew they were going to shoot.

For example, when he went to the Quirón clinic to inquire about the health of Don Juan Carlos with his family.

However, his daughter,

has just visited the Exemplary Town of Asturias, Santa María del Puerto, in an official act -but very relaxed-, with some classic skinny blue jeans.

COMMUNICATION STRATEGY

Are they oversights of the protocol, is it that it has changed or is it that jeans are already assumed as appropriate for all kinds of circumstances?

assures that "the protocol evolves, although more slowly than society, but if it did not, we would see the current queens wearing corsets and crinolines".

In addition, he stresses, "in this discipline there is nothing accidental, everything responds to a communication strategy".

Queen Letizia in jeans on her visit to the Quirón clinic, where Don Juan Carlos was admitted.

Or what is the same, if the royals wear jeans in official events, it is because their respective houses have so decided, which, according to Fernández, "use the

A gesture from Rania from Jordan that could well serve to bring her closer to her people, where she is widely criticized - in certain circles she is called

- for always wearing emblematic international luxury brands.

And it is that "through the image we launch

says the protocol expert, who gives a clarifying example: "If the Prime Minister attends an event without a tie, people understand this message much better what he says in his speech. "

FROM HARD WORK TO THE CATWALK

But how have cowboys reached such high places?

at the same center, reviews its evolution through the decades, which she summarizes in "four waves: the origin, when the jeans created by

were clothing for hard work; the second, being rescued by subcultures that brought them to their territory, such as

"The third wave", recalls Sádaba, "happened in the 80s and 90s, when

[director of Vogue America] combined them with a Chanel jacket and they became part of the uniform of the top models, and the fourth, nowadays, they

of the big brands and are constantly on the catwalks ".

Mary of Denmark was the first royal to attend an official event in jeans.

In the Spanish Royal House there is a team that takes care of protocol, and a part of it is the dressing room of the Kings and the Infantas.

"General lines are dictated," says Marina Fernández, "and from there

They both work side by side to ensure that the established lines of communication are met."

THE SPANISH CASE

So is this strategy part of the austerity policy followed by the Queen since the pandemic broke out, which has led her to wear new clothes only on rare occasions and to repeat looks continuously?

from the expert, who assures that this way of acting "is the response of the Royal Household to the difficult moment that Spanish society is experiencing. Showing gray hair or repeating dresses tells us that Doña Letizia is no stranger to what is happening In our country".

"Nor is it a coincidence that the Queen usually wears clothes

insists Fernández, "just as Kate Middleton usually wears pieces by British designers." And it is that "the image is her loudspeaker."

Another example: the act of proclamation of Prince Felipe as King in the Cortes, to which the Queen was expected to go in a long dress, as did his mother-in-law, Doña Sofía, at the time. But it was not like that, she was wearing a

"She was going to be Queen consort", recalls the protocol expert, "she was not going to pronounce a speech, but she gave it through the label: with that suit she communicated that changes were coming, that this was going to be a more current monarchy and close to the people. That is to say,

a word used by the King in his speech. "

A path that began at that time and that Queen Letizia has continued to promote day after day, as Teresa Sádaba underlines: "She works for Spain and reflects it with her wardrobe, she is not a mere representative. That is why her

with briefcase and blazer, like any woman of her time. "

According to the criteria of The Trust Project

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