Two years of EL MUNDO's Premium model: more than 85,000 subscribers and 59% per year

Two years of Premium.

EL MUNDO's pioneering commitment to the subscription model celebrates its second anniversary with figures that exceed all expectations.

In these 24 months, this newspaper has already added

and registered in October the record of annual subscriptions: 59%.

That is, more than half of the readers have reached a long-term commitment, which is the best proof of loyalty with this medium and defines the good health of the subscriber portfolio.

In October 2019, and coinciding with its 30th anniversary, EL MUNDO caught up with the major international newspapers by launching its payment model, initiating a path that was later followed by most of the major national media. If in the first year the subscriptions were mainly concentrated in Spain, in this second year the distribution is much more global and

, with France as the second country with the most Premium subscribers, followed by the US and the UK.

Within Spain,

, with 16% of the total. Barcelona, ​​with 9%, is the second city with the most Premium, followed by Seville (7%), Malaga (6%) and Valencia (4%). The distributed map of subscribers is one more sample of the national reach of this head.

The rapid consolidation of this payment model endorses the journalistic work of EL MUNDO, which in the last year has published worldwide exclusives such as the contracts of Leo Messi with Barcelona or Neymar with Paris Saint Germain or the information on the accounts in Switzerland of the King Emeritus. In these months, EL MUNDO has also exclusively published the judicial review of the relationship between Antonio David Flores and Rocío Carrasco and the sentence against the program

for the dismissal of the collaborator as a result of the documentary series of Telecinco

great reports such as

King of Spain Award - and specials such as

-Award API-, the ranking of the richest Spaniards and the best schools.

Also among the most read Premium themes are some series such as

or

In addition, in this last year new products such as Gran Madrid or El Panel have been launched and the commitment to new narratives has been redoubled.

An example is the successful launch of our channel on Tik Tok, which in just four months already has

.

As a complement to its information, this newspaper has also developed the first daily podcast of the generalist press in Spain,

which already has more than 570,000 views,

and two more focused on Economy and International:

and the

In this dynamic to improve engagement with its audience, it has also developed an important commitment to the

with a new design in the daily recommendations of the director,

within an offer that is completed by

, by

;

by

;

by

;

;

and

.

According to the criteria of The Trust Project

Know more

See links of interest

• La Palma volcano

• Last News

• Home THE WORLD TODAY

• Holidays 2021

• 2022 business calendar

• The voice

• Fact checking

• How to do

• Torino - Genoa

• Baskonia - AS Monaco

• 1. FSV Mainz 05 - FC Augsburg

• Sampdoria - Spezia

• Barça - Zenit Saint Petersburg