"Listen to" art, explore new ways of popular aesthetic education (new viewpoints of online art)
Fine art is a visual art. In the teaching of professional colleges, most of them need to be supplemented by pictures to explain the history of Chinese and foreign art and appreciate masterpieces.
Leaving the image to talk about fine art, I can hardly imagine it.
But today, many audio platforms have launched art classes, using sound to shape the magnificent landscape of art history, attracting more and more people to participate.
Can art audio programs "sound into people's hearts" and explore a new path in the vast world of popular aesthetic education?
The prosperity of art audio programs is closely related to the "ear economy" that has emerged in recent years.
According to statistics, the scale of online audio users in China has maintained a continuous growth trend. In 2020, the scale of online audio users will reach 570 million.
In daily life, art audio programs can meet people's needs for knowledge, yearning for beauty, and the use of fragmented time by virtue of their advantages of being able to listen at any time and repeatedly.
Some audio platforms and online community platforms have cooperated to launch original art popularization courses.
Some well-known publishing houses and magazines also rely on their own resources to launch art audio programs, and their products are more open and inclusive.
These audio programs are centered on Chinese and foreign art history, artists, art works, and art exhibitions. Most of them are written and recorded by well-known professors and experts from professional colleges.
In order to make the program more popular with the audience, some audio programs jumped out of the traditional linear narrative of art history, starting from familiar art works or art topics of interest, and innovative teaching angles and methods.
Is the city of Kaifeng in the "Shang He Tu on Qingming Festival" a real structure during the Northern Song Dynasty?
What's so good about "Living in the Fuchun Mountains"?
Through the in-depth and simple interpretation of scholars, the distance between masterpieces and the public has been shortened, and the broadcast volume of some high-quality art audio programs has even exceeded 100 million.
Teachers from art academies who have participated in the recording of online audio programs said with emotion: "In the past two years, the audience of my audio lessons has far exceeded the total number of students I have taught in the academy for more than 30 years." There are also full audio programs. To show the charm of sound art, by inviting professional broadcasters to read the course texts and selecting or customizing background music according to different courses, it gives listeners a broad imagination and allows them to relax and immerse themselves in the art "picture" of sound woven.
Inspired by this, some museums and art galleries have launched online audio programs, allowing officials to become radio stations to tell the stories behind exhibitions and collections to promote public education.
For example, Hubei Art Museum launched a series of audio programs on the WeChat public account of "Hearing and Recalling the River City". By reviewing the representative works, characters and events of Hubei art in the past century, it shows the history of Hubei Art Museum’s construction of regional art and highlights the region. Responsibility for culture.
There are also some art museums uploading explanations of key collections to the audio platform, attracting more potential art museum audiences.
These attempts have shown that audio media has a positive role that cannot be ignored in popular aesthetic education.
With the diversification and segmentation of audiences' cultural needs, professional institutions and platforms continue to innovate program content and expression methods, and at the same time, the creative vitality of the general public is further released.
Among the art audio programs, a series of programs produced by ordinary art lovers are also very popular.
Such programs often have a clear style and standpoint, and the authors mainly share personalized experiences and experiences.
For example, some authors will organize and summarize their years of exhibition viewing experience to provide a reference for the public to enter the museum to appreciate works; some authors will tell their understanding of art works in a humorous way, which is loved by many audiences.
Personalized sharing is more lively and interesting, and it becomes a useful supplement to the audio courses taught by scholars.
Many art audio programs show strong interactivity, focusing on timely communication with the audience, so that they can participate in the content production and dissemination of the program.
When listening to the program, listeners can communicate with the platform, author and listeners by leaving messages in the comment area, sending barrage, etc.; some programs will collect audience questions, and the author will answer them in the follow-up program; some programs will be based on The audience comments modify the topic content, narration method, broadcast rhythm... Compared with the previous seminars limited to professional academic circles or art lectures that can only accommodate a certain number of people, the integration of network platforms and audio media gives art research , A wider space for art dissemination.
While art audio programs are booming, they also face some problems.
For example, academic quality is uneven, some of the content is too professional, and some are entertaining and fragmented.
In particular, a problem that needs to be faced is that when some listeners lack the visual memory of art history masterpieces, relying only on "listening" to art is far from enough to expand the depth and breadth of knowledge.
How to systematically improve the quality of content so that the audience can more accurately grasp the main framework and key content?
How to put the history of art in a broader space of cultural history and intellectual history, so that the audience can gain a higher dimensional cognition?
While the relevant parties jointly design and plan the program, they also organize and summarize the feedback from the audience in a more detailed manner, and continuously improve and innovate the content, which will help promote the production of more high-quality programs.
In the digital age, "listening" art helps people open the door to beauty and help people form the habit of visiting art galleries, so that they can more actively and directly experience beauty and be inspired by beauty when they visit ancient and modern cultural relics at home and abroad.
In the future, the hidden energy of art audio programs will be further released to help the public's aesthetic education and lead people to experience beauty, express beauty, appreciate beauty, and create beauty.
Wei Xiangqi