Chinanews client, Beijing, October 22 (Reporter Ren Siyu) On the evening of October 21, the Beijing police informed that pianist Li Yundi had been administratively detained by Chaoyang Public Security Bureau for prostitution.

　　Public information shows that Li Yundi won the 14th Chopin International Piano Competition at the age of 18. He has appeared on the CCTV Spring Festival Gala 5 times, released multiple albums and started a world tour.

　　From the "Piano Prince" to his detention, what changes have taken place in Li Yundi's social media, performances, and commercial endorsements?

Source: Weibo screenshot

Disqualification, Weibo banned

　　After being notified by the police, the Chinese Musicians Association issued a statement stating that in accordance with Article 25 of the "Chinese Musicians Association Constitution", after the study and decision of the Secretary-General's Office of the Chinese Musicians Association, Li Yundi's membership of the Chinese Musicians Association was cancelled.

　　The reporter searched and found that Li Yundi's Weibo has been shown to be temporarily banned.

　　It is worth mentioning that his Weibo title was previously "International Pianist, Member of the Standing Committee of the Chongqing Political Consultative Conference, Member of the Standing Committee of the All-China Youth Federation, and Vice Chairman of the Hong Kong Youth Federation." Now there is only one "International Pianist" left.

Source: Weibo screenshot

　　According to reports, Li Yundi recently appeared in a promotional video for Guangzhou Cultural Tourism. He is dressed in formal clothes and plays the piano as a spokesperson for the city's image.

At present, the related publicity Weibo has been deleted.

　　In addition to serving as a spokesperson for the city's image, Li Yundi has also been employed as the deputy dean of the Piano Art Research Institute of Sichuan Conservatory of Music and a piano professor.

According to media reports, the "Li Yundi Piano Studio" brand of the Sichuan Conservatory of Music has been removed, and the school's official website has also deleted its related information.

　　In addition, on November 2nd, the 2021 "Voice of the Earth" concert hosted by the Propaganda Department of the Shenzhen Municipal Party Committee will be played at the Shenzhen Grand Theater. After the incident, the concert "Voice of the Earth" urgently cancelled the original guest Li Yundi. Follow-up posters Li Yundi's name will no longer appear in Lieutenant General.

Related variety shows offline

　　Before the police officially notified the Li Yundi incident, his performance in variety shows sparked heated discussions on the Internet.

　　At noon on October 21st, Li Yundi promoted the variety show "Brother Broken Through" on his Weibo: "Listen to the'Concert' today, and come to the concert next time!" But some netizens pointed out that in the latest episode of the program, Li Yundi The appearance of the screen was blurred and coded, and public opinion fermented.

　　On October 21, “Ping An Beijing” posted on Weibo before the announcement, “This world is indeed more than black and white, but it must be distinguished and distinguished between black and white...”

Source: Weibo screenshot

　　After that, Li Yundi participated in several episodes of "Brother Who Overcomes Troubles", and the official Weibo of the program also deleted all promotional materials about Li Yundi.

　　In addition, searching for "Li Yundi" on Mango TV has not found any videos.

Several episodes of "Brother Who Overcome Troubles" are offline.

Source: Screenshot of the video platform

Endorsement brands have responded

　　In recent years, pianist Li Yundi has appeared in a number of popular variety shows, including "Tucao Conference", "Summer of the Band", "Creation Camp 2020" and so on. At the same time, he has also cooperated with many business endorsements.

　　According to the Qicha app, the full name of Yundi Music, which has been certified by the "International Piano Master Li Yundi Personal Studio" on Weibo, is Yundi Music Group Co., Ltd., registered in Hong Kong. The company is held by Li Yundi’s parents with 50 shares. %.

The Weibo was updated on the morning of October 21 to promote its variety shows.

　　In addition, Weibo certified the Yundi Manufacturing Studio affiliate of the "Li Yundi Studio" as Zhonghong Xin Yinyi (Beijing) Culture Media Co., Ltd. The main personnel of this company are still Li Yundi's parents.

　　According to incomplete analysis, Li Yundi's previous cooperation brands include Rolex, Casarte, Piano, Mega digital piano, JD PLUS, Jinke, L'Oreal Paris, etc.

Source: Video screenshot

　　Among them, in January this year, the cabinet brand and A-share listed company Piano signed Li Yundi as the brand image spokesperson; in May, Li Yundi, as the owner of Great Wall Motors WEY Mocha No. 521, played piano music at the press conference; in August, " Li Yundi and Highlander’s cooperation video was released.

　　At present, Piano has announced that it has terminated all cooperative relations with Li Yundi.

"Adopt a cow" said that it had ended its cooperative relationship with Li Yundi on July 15 this year.

L'Oréal Paris stated that it has been confirmed internally that it has no cooperation with Li Yundi.

GAC Toyota also responded to the media that Li Yundi is not the spokesperson of GAC Toyota, nor the new fourth-generation Highlander spokesperson.

He was only a guest performer in the Highlander conference project and attended the project site in August. There is currently no relevant cooperation between the two parties.

Performance Industry Association issued a boycott

　　According to Article 66 of the "Public Security Administration Punishment Law", "Those who engage in prostitution or whoring are to be detained for not less than 10 days but not more than 15 days, and may also be fined not more than 5,000 yuan; if the circumstances are less serious, they may be detained for not more than 5 days or 500 yuan. The following is fine."

　　On October 22, the China Performance Industry Association issued an announcement to boycott Li Yundi.

China Performance Industry Association Announcement

　　The announcement mentioned that as a public figure, Li Yundi’s behavior showed his indifferent legal concepts and lack of moral self-discipline. His behavior violated laws and regulations, violated social morality, and caused bad effects.

Therefore, this association will make moral reprimands for the illegal acts of entertainer Li Yundi, and require member units to boycott him in accordance with the provisions of the "Administrative Measures for the Self-discipline of Performing Artists in the Performance Industry".

　　The announcement finally stated: "Here is a solemn reminder to the majority of performing arts practitioners to strengthen self-examination and self-discipline, raise awareness of abiding by laws and regulations, and consciously standardize their words and deeds. Trying the law with one's own body will eventually suffer the consequences." (End)