The comprehensive management of the entertainment industry is hotly debated, where is the film and television drama going?

"High-quality development" is inseparable from industry self-discipline

　　Every autumn, the Beijing Convention Center welcomes a grand event in the film and television industry-Beijing TV Show Fair (Autumn) (referred to as "Autumn Fair").

From 19th to 21st, at the main venue of the 29th Beijing TV Program Fair (2021·Autumn), representatives from all sectors of the industry gathered around the development of domestic film and television dramas to work together.

　　In 2021, under the leadership of a batch of boutique TV series that express mainstream values ​​and return to traditional expressions, such as "Awakening Age", "Our New Era", and "Sentiment of Mountains and Seas", domestic TV series formally entered the beginning of the "new mainstream" and led the development of the industry. New track.

In the "2021 China TV Drama Industry Development Trend Report" released on the scene of this Autumn Fair, Si Ruo, a researcher and doctoral tutor at the Film and Television Communication Center of the School of Journalism and Communication of Tsinghua University, pointed out that this year's main melody drama has become a highlight in the development of the TV drama industry. The emergence of a new trend of youthfulness, youthfulness, and typology not only involves major historical revolutionary war themes, but also emerges in multiple types such as modern military and chronological emotions, which are also more recognized by the audience.

　　The Autumn Fair serves as a centralized display platform for the production and trading of domestic film and television dramas every year. The works displayed on site also reflect the direction of film and television drama creation in the past and the next few years.

Official data from this fair shows that nearly 450 TV dramas and 80 online dramas have been introduced this year. Among the top ten excellent works, "A Family in Winter Olympics", "Nine Roads in Love", and " Most of the dramas such as "The Sea in Dream", "Hutong", "Female Psychologist" and "The Opponent" are realistic themes.

Judging from the filing situation, contemporary themes are the mainstream type of works filed from January to August this year, accounting for a very high proportion.

In addition to contemporary themes, the proportion of modern themes and modern themes is also relatively high.

　　The root cause of the subject shift is on the one hand from the scarcity of high-quality works, on the other hand, it is also closely related to the comprehensive management of the entire industry this year.

　　Zhang Su, a member of the Party Leadership Group and Deputy Director of the Beijing Municipal Radio and Television Bureau, said that the focus of this year's work of the Beijing Municipal Radio and Television Bureau as the competent authority is to steer a good direction and lead the society with a clear and bright style.

"We must stand at the height of'what kind of person to shape', do a good job of comprehensive management in the cultural and entertainment field, promote a new trend of righteousness, resist unhealthy trends, earnestly clarify the atmosphere of the TV drama field, and lead upward to the good society. We must take the lead and stand up to the three 'Benchmarking' means to set up a benchmark for first-hand goodness, a benchmark for aesthetics, and a benchmark for German art."

　　Regarding this comprehensive governance storm sweeping the entire industry, Wang Pengju, vice chairman of the China TV Drama Production Industry Association, said bluntly that the negative issues surrounding the entertainment industry in recent years are ultimately due to "we have relaxed the management of the team over the years." The intervention of production, the formation of sky-high pay for actors, and even the production logic of the works have lost their original intentions.

Dai Ying, vice president of iQiyi, also said, “Everyone is at the center of the storm. In the past, it was just a matter of doing the project well. Now it often requires more energy to do public opinion work.” She said that the platform side Resolutely support the state's governance policies for the entertainment industry. In the production process of film and television dramas, the platform has also introduced a series of measures, such as making clear requirements for artists' ethics, removing fan operation software and ranking systems, and content layout The level is also closer to realistic themes, and 2 billion yuan will be invested every year to purchase and produce the main theme series.

　　Hou Hongliang, a well-known producer and chairman of Dongyang Noon Sunshine Film and Television Company, also expressed a consistent attitude.

In his opinion, the content crisis in the entertainment industry has already appeared. After the emergence of short videos, the content quality of long dramas has gone from bad to worse, and the audience is no longer regarded as the first choice for art viewing. "Let’s not look at how high the ratings are. Don’t look at how good the online publicity is, whether everyone’s watching time for long videos is getting less and less, and what this means is worthy of everyone’s attention.” Hou Hongliang said, “The film and television industry should pay attention to this comprehensive management, not Any speculation, the only way to ensure the high-quality development of the industry is still to produce good content to retain the audience."

　　The well-known screenwriter and producer Liang Zhenhua also pointed out, “In the past, the industry was chaotic. Many people without professional background can evaluate the industry. We have to ask ourselves, are we in awe of creation? Do we follow the trend and create? We can only hold the bottom line of our creation. To defend our city, the entire city wall in the field of literature and art can be held.” The actor Wang Zhifei also said, “Being unqualified and not substandard in acting” is what he has demanded of himself for many years, and he stands on the node of the transformation of the film and television industry. , "How young and middle-aged actors can pass on the fine traditions of older generations of actors is a problem we need to consider."

　　Reporter Li Xiazhi