92.4% of the youth surveyed look forward to more national trends
Regarding Guochao culture, 60.3% of the youth interviewed believe that integrity is as important as innovation
Nowadays, young people are more and more patriotic to the culture of the national trend, and their clothing, food, housing, and transportation have the shadow of the national trend.
Traditional cultures such as folk music, Chinese dance, and traditional opera are very popular on platforms where young people gather.
Do you like national tide style?
Recently, the Social Survey Center of China Youth Daily conducted a survey of 2012 youth interviewed through the questionnaire network (wenjuan.com), which showed that 88.6% of the interviewed youth liked the style of the national trend.
92.4% of the interviewed youth expect more and more national tide elements to appear.
Regarding Guochao culture, 60.3% of the youth interviewed believe that integrity is as important as innovation.
Among the young people interviewed, the post-80s accounted for 17.3%, the post-85s accounted for 16.5%, the post-90s accounted for 32.4%, the post-95s accounted for 11.7%, and the post-2000s accounted for 22.1%.
88.6% of the young people surveyed like the style of national tide
Ge Kaiqi, a freshman majoring in animation design, likes the style of Guochao very much in his life, "Because the style of Guochao fully demonstrates the traditional culture of the Chinese nation, it conforms to the aesthetic trend of the times, for example, it will have ancient characteristics. The iconic architecture of the city is combined with popular clothing, food and daily necessities, which is in line with the aesthetics of young people."
In daily life, 88.6% of the young people surveyed like the style of the national trend, and 33.8% of the young people surveyed like it very much.
Huang Heshui, a professor at the School of Journalism and Communication of Xiamen University, said that Guochao integrates Chinese elements that everyone can recognize into products or services to gain the recognition of consumers.
Here, without "Chinese elements", it is not a "country", and without the recognition and consumption of a certain scale of consumers, it will not become a "tide".
Huang Heshui said that there are many reasons for the national tide culture.
First of all, after decades of reform and opening up, China has made considerable progress in all aspects. The national self-confidence of the people has been unprecedentedly increased, and the level of trust in domestically produced goods and services has also been greatly improved.
Second, after decades of hard work, Chinese enterprises have passed the stage where products or services are uneven and difficult to distinguish between good and bad, and reached a level that can basically be trusted by consumers.
Third, the national tide is popular among the new generation of consumers.
The new generation of consumers grows up in the era of rapid economic growth in China and rapid improvement in product quality, and they have a high degree of trust in products on the market.
Fourth, in recent years, Western countries headed by the United States have relentlessly suppressed China and Chinese companies. On the one hand, they have forced Chinese companies to strengthen internal sales. On the other hand, they have stimulated the patriotic enthusiasm of the people. The interweaving of the two forces has given birth to Out of the "national tide".
Su Junbin, associate professor of the School of Journalism and Communication of Xiamen University, believes that the national tide is the Chinese fashion trend, and the birth of the national tide is based on self-confidence after comparing with other civilizations.
In the survey, 92.4% of the youth interviewed expect more and more national tide elements to appear.
65.4% of the youth interviewed felt that the national trend should be reflected in popular art and cultural works, 56.1% of the interviewed youths believed that the creative regeneration of time-honored domestic brands requires national trend elements, and 50.2% of the interviewed youths believed that they should be reflected in traditional IP Among the cultural and creative peripheral products, 47.8% of the interviewed youths look forward to the national tide elements in the main melody film and television works.
Chen Jiayi, a junior at a college in Tianjin, said that big IP, cultural and creative works, film and television drama works, etc. are all good ways of dissemination, so that our culture will not be forgotten and our spirit can be passed on.
"The Hanfu fans around me will look up various materials and learn, hoping to know a little more than others. Each of us is working hard for the spread of traditional culture."
"I hope to see more elements of the national trend in film and television works, and let more people see and understand the national trend through the feelings of the costumes and scenes." He Yujia from Sichuan said that the national trend is the new favorite of young people nowadays. In the process of following and exploring, everyone has more and more interest and expectations for the national tide.
"The time-honored brands and'new domestic products' are also actively upgrading their consumption. They conform to the preferences and expectations of consumers, continuously improve their innovation capabilities, and further enhance brand value through national trend products."
Ge Kaiqi thinks that the national tide elements should be used in cultural and creative products, such as handwritten notebooks, school bags, student cups, gel pens, etc., because most of these items are used by students, these national tide products can improve their traditional Cultural interest.
74.5% of the youth interviewed felt that the popularity of the national tide culture had strengthened their national cultural self-confidence
Huang Heshui said that the prevalence of national tide culture mainly drives young people to learn more about China’s excellent traditional culture, makes young people feel proud and proud of their ancestors’ ingenuity, stimulates the desire for creativity to be better than blue, and enhances the cohesion and self-confidence of Chinese people. Heart.
Of course, we must also be careful not to promote some dross as an excellent culture.
In the survey, 74.5% of the interviewed youth felt that the popularity of the national tide culture had increased their confidence in national culture, 72.2% of the interviewed youths believed that they could feel the influence of traditional culture and art, and 69.8% of the interviewed youths believed that it could be strengthened For their sense of identity with history, 60.4% of the interviewed youths think it will help the spread of traditional culture, and 43.7% of the interviewed youths think it will bring unique trends.
"Before we were all catching up with the outside world. Now, when we turn our eyes back to ourselves, we will be surprised to find that we have such a strong production capacity and creative ability." Su Junbin said that our own culture can make people confident To be sure, this is a very positive phenomenon, and its impact on the younger generation is also very positive.
"No matter how much things are said, it's better to experience the strong feelings in person. The rise of national tide culture makes me more proud, and it also makes me more willing to learn some things slowly." Chen Jiayi said.
"More and more people are affected by the national tide and start to create, think, and burst out new thinking sparks." Ge Kaiqi said that the national tide culture has attracted more people from all over the world to understand China's traditional culture, and better To understand China today.
Ge Kaiqi said that the national tide itself is the product of innovation. Innovation is the driving force of cultural development. Only innovative traditional culture can keep pace with the people's needs for a better life.
Regarding the culture of Guochao, 21.3% of the interviewed youths think that integrity is important, 18.4% of the interviewed youths think innovation is important, and 60.3% of the interviewed youths think it is equally important.
“Guo Chao has entered the public’s field of vision and faced a lot of controversies, so keeping integrity is very important. Keeping integrity allows us to understand the most essential connotation of Guo Chao, and we can innovate after we truly understand it.” Chen Jiayi hopes that the development of Guo Chao culture can be slowed down and stabilized. Come down.
“Most of the material and spiritual cultural traditions we inherited into the life scenes of contemporary Chinese people have undergone innovations that adapt to contemporary life scenes.” Su Junbin believes that integrity and innovation are interdependent. Without innovations aimed at contemporary scenes, traditions will Losing vitality, there is no way to maintain integrity.
Conversely, if we break away from the upright foundation of cultural traditions, innovation will become water without roots, and the unilateral pursuit of novelty and strangeness cannot be accepted by ordinary people.
Huang Heshui said that excellent culture is the crystallization of the wisdom of the ancestors for thousands of years and must be passed on and carried forward.
The excellent culture mentioned here is not only some symbols, artifacts, and techniques, but also a variety of values, such as excellence, diligence, knowledgeable, economical, self-discipline, integrity, listening attentively, honesty and duty, friendliness, respecting the old and loving the young, and innovating the old. Wait.
"The essence of excellent culture usually refers to deep values. But these abstract values need some visible and tangible artifacts or works of art to carry or interpret." Huang Heshui said that contemporary youth should inherit excellent traditional culture. On the one hand, you can use your leisure time to get in touch and learn more to experience the charm of traditional culture.
On the other hand, we must be ambitious, study and understand the various values advocated by the country and society, and work hard to implement them.
Because these values themselves are the core connotations of traditional culture.
China Youth Daily·China Youth Daily reporter Wang Pinzhi and intern Wang Jiulong Source: China Youth Daily