Louise Bernard, edited by Mélanie Faure 11:45 am, October 19, 2021, modified at 11:45 am, October 19, 2021
A true success of the streaming platform, Squid Game is the series which knows the best launch in the history of Netflix.
But the program is also very lucrative: it should bring in the sum of 900 million dollars, or 770 million euros.
Its production cost only $ 21.4 million.
With
Squid Game
, the South Koreans have made everyone agree.
Aired on September 17 on Netflix, its launch is a real success.
A success that the figures prove, to say the least unexpected.
Indeed, if
Squid Game
cost $ 21.4 million to produce, it should bring in 900 million, according to a confidential internal document revealed by the US news agency Bloomberg.
That is 42 times more.
The equivalent of 770 million euros, approximately.
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87 million spectators for the entire season 1
In the confidential note prepared by Netflix, we discover very interesting figures, which the global streaming giant never communicates.
Thus, we discover that 87 million subscribers have watched
Squid Game
in its entirety.
Netflix usually only gives the number of people who saw at least 2 minutes of the first episode.
132 million people started the series within 23 days, an all-time high for the streaming platform.
89%
of
Squid Game
viewers
watched at least 75 minutes of the series, or more than one episode.