María de la Orden, the designer worshiped by fashion experts (and Instagram): "To go far you don't have to compare yourself"

• THE FACES OF FASHION IN SPAIN / 1.Cordera, the Spanish brand that triumphs in the United States and Asia: "In Europe they have another concept of femininity"

• THE FACES OF FASHION IN SPAIN / 2.Ynés Suelves, the favorite designer of the jet-set: "The last name can help, but then you have to show the world who you are"

María de la Orden

to study Law and Economics at the prestigious Sorbonne University.

From there, and driven by her interest and devotion to fashion, she built a modest empire with her own clothing brand and her social networks.

She is from Madrid, but the success she has achieved there with her collections and, of course, the love she felt with the city of light, have led her to settle permanently in the French capital.

.

He would have liked to study fashion, but the unfulfilled desire has not prevented him from getting where he wanted.

Or more.

, where she fell in love with culture, crafts and ethnic fabrics.

He took several, and with them he made his first jackets with no other pretense than to sell them to his closest circle.

It was with his first job, at the Who's Next fair, that the great opportunity arose.

His boss, aware of his interest in design, suggested that he create his first collection to exhibit in the same space, where designers and buyers woo each other.

That exhibition became his great showcase.

The other was (and still is) that of social networks.

QUESTION.

Would you conceive the same success without Instagram?

ANSWER

.

I do not believe it.

When you start with brands so small, that you barely have a budget for advertising or to be in magazines, it is a very useful tool to teach talent.

Instagram, which to a certain extent has democratized opportunities, is its private catalog.

With poses reminiscent of Botticelli's La Primavera, his account is to immerse himself in a trip to the past, rewind four decades to enter a world of

, where hats and accessories fight among yes for grabbing attention.

Classicism and modernity embrace and coexist with good taste and elegance.

Sometimes the nursery and bucolic elements flood this style that has infiltrated the wardrobes of some of the most famous personalities, from

, through

,

, the top

and, recently,

, which appeared this summer in Palma wearing a striped dress with a marine aesthetic during a tribute to the Olympic medalist Joan Cardona.

"For a figure as important as the queen to wear one of our designs was very inspiring

and motivates us to continue doing things. Thanks to these small victories we continue to work and do our best," says María in a busy conversation that reflects her constant activity.

Now mornings are your concession.

He takes it easy: at six thirty he sets the alarm clock, has breakfast, does yoga (three times a week) and savors the solitude of the house for a long time before heading to the office.

The designer quit her job as soon as she saw that her garments were permeating society.

She dedicated herself exclusively to her brand and it wasn't until two years ago, by partnering with her friend Laura, that she gave that definitive boost.

She began to deal with marketing, logistics, and numbers.

Now, they speak for themselves:

.

Currently it reaches corners such as the United Kingdom, the United States, Italy, Austria ... But

.

They work with several workshops: the main one is in Madrid, it is the same one with which they began their adventure, and it was expanding as they overflowed with orders.

Now it produces leather shoes in Portugal, hats in Peru, raffia sandals in Morocco, cashemere sweaters in Mongolia and summer garments in India, where the blockprint technique is used, which consists of applying natural dyes to the garment from some wooden stamps.

Q. You say that digital content is one of the keys to your success.

What else?

A.

The key to going far is not comparing yourself, not trying to compete with anyone, being true to your style and not doing something just because it is fashionable.

I design what I think is elegant, what I would wear, not what I think can succeed.

Q. Have you ever interpreted your style as "posh"?

A.

They have never told me.

The clothes are elegant, and maybe they mistake it for posh.

P. Is there a future in fashion for young people?

R.

The new generations are coming to the market and more and more are launching to undertake.

I think there is a lot of creativity in Spain, but it is difficult for it to be recognized abroad.

It took her two years to settle on the French market.

Now don't let go.

From there, from Paris, he confesses that he works a lot (for pleasure and devotion to what he does) and that in his spare time he tries to escape to the countryside or travel to Spain: "I love it and I think the quality of life is better, but

"he explains.

He is enthusiastic about the tone when he talks about the city's gastronomy, architecture, exhibitions and fashion.

As it will happen to so many other artists: "It is a constant inspiration".

Paris is very much Paris.

According to the criteria of The Trust Project

Know more

• Madrid

• Instagram

• Letizia ortiz

• Queen Letizia

• France

• Spain

• Paris

Between Cats and Cats The oldest antiquarian in Europe is on the Rastro and was visited by Liv Tyler

Energy crisis Sánchez doubles in Europe the 'lobby' for the electricity reform and asks the PP to wait before appealing the Housing Law

Europe, not very receptive to the crusade of Spain and France against the price of electricity

See links of interest

• La Palma last minute

• Last News

• Holidays 2021

• Home THE WORLD TODAY

• How to do

• Surne Bilbao Basket - Urbas Fuenlabrada

• Cagliari - Sampdoria

• Gran Canaria - Coosur Real Betis

• Troyes - Nice

• Rayo Vallecano - Elche