Relying on the idea of ​​a "squid game", a bakery poses a challenge to make sweets in Beijing

A Beijing bakery has put up a dessert-making challenge based on the idea of ​​"Squid Game" in its store as it seeks to capitalize on the huge popularity of the South Korean web series on Netflix.

Customers can pretend to be one of the series' characters by taking part in a candy-making challenge for 58 yuan ($9) by trying to turn a mixture of sugar and baking soda into cute biscuits.

There is no prize for success and no penalty for failure unlike in the TV series where the winners get huge cash prizes and the losers are punished by death.

"Our customers are mainly young people who represent a large number of fans of this series," said Hao Jing, owner of DIY Bakery & More Store and herself a huge fan of the series.


Participants in the 10-minute challenge choose shapes from metallic cookie molds, melt sugar, add baking soda, and then turn the mixture into shapes.

The last stage is difficult because the mixture hardens quickly and becomes brittle and prone to cracking.

In the nine-episode thriller, cash-strapped competitors play children's games with deadly consequences in pursuit of a prize of 45.6 billion won ($38 million).

The series has caused an uproar in the world since its broadcast in September.