Antoine Terrel 11:53 a.m., October 15, 2021, modified at 11:54 a.m., October 15, 2021

Guests of Culture Médias on Europe 1 on Friday, the journalists of "Télérama" and "Télé Loisirs" François Rousseaux and Benjamin Rabier returned to the TV re-entry, marked in particular by the failure of the telecrochet of France 2, "The Artist" , presented by Nagui.

On the talk-show side, "C à Vous" is doing well. 

INTERVIEW

What first assessment for television channels?

As every year, the return of the PAF was marked by novelties, bets, successful or not, and by the resumption of the traditional war of access prime time, the box which must fill up with viewers before the program - 9 p.m. key.

In

Culture Médias

, Europe 1 asked two specialists, journalists Benjamin Rabier and François Rousseaux, who work respectively for 

Télé Loisirs

and 

Télérama

 to deliver their analysis of this re-entry.

>> Find Philippe Vandel and Culture-Médias every day from 9 a.m. to 11 a.m. on Europe 1 as well as in replay and podcast here

Back to school "plan-plan", weariness ... The French watch TV less

The two journalists agree on this observation: this return has not kept all its promises. "I found it quite plan-plan", confides François Rousseaux, for whom "we are not really rushed". "It's a comeback where there were more new formulas than creations, so there is not much originality," he continues. 

More generally, "it is a somewhat delicate re-entry for the television media in itself, since the listening time, after the explosions of the confinement, decreases", still analyzes François Rousseaux.

"We see that people are deserting the small screen a little," confirms Benjamin Rabier, of

Télé Loisirs

.

After a year and a half of successive confinements, "we see that the French are turning off their TV a little more". 

TF1 continues to thrive on advertising targets

For TF1, this comeback was marked by some setbacks. For example, an unprecedented

Koh Lanta

episode

 was beaten by a replay of the

Alex Hugo

series

on France 3, while

The Voice

and

Dance with the stars

were also beaten by France Télévisions dramas. However, nuance François Rousseaux, these large emissions "continue to be very strong on the commercial targets". 

"TF1 is clearly positioned on young people and the coveted target of women responsible for purchases under 50. And on this target, they are unbeatable," adds Benjamin Rabier.

"

Dancing with the stars

this season, it's 36% on housewives.

Koh-Lanta

, 38%,

The Voice

, 33%." 

The huge failure of "The Artist", on France 2

"It is the industrial accident of the TV re-entry", assures Benjamin Rabier.

While France 2 based great hopes on the new program presented by Nagui, a telecrochet called

The Artist

, the very poor performance of the show led the channel to switch it to the second part of the evening, and from Friday to Saturday.

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The producer of "The Voice" answers him

"At the press conference back to school France 2, to talk about entertainment, they only talked about this program. It was really their big cartridge of the return", explains Benjamin Rabier, who points to the role of Nagui in this failure, notably with its "disastrous" communication.

"Before the show, he only talked about his competition from 

The Voice

. We didn't even know what the concept of the show was until the premiere."

With The Artist, "Nagui thought he was going to revolutionize the telecrochet genre. It didn't work", concludes Benjamin Rabier.

Paying changes for "C à Vous"

Every evening, from 7 p.m., it's time for the talk-show war. And for this comeback, that of France 5,

C à Vous

, made the bet to

think

bigger by extending the program until 8:50 p.m., but also by recruiting new columnists with Mathieu Belliard and Mohamed Bouhafsi.

For Benjamin Rabier, the bet is "successful".

"I think it's really the great success of the start of the season. It was a bet to extend until 8:50 pm, because it is at 8 pm that the competition of

Quotidien

and

Touche does not

arrive

at my post

", he recalls.

"And there, they energized the box of 8 pm. When Claire Chazal, with

Passage des Arts

, was about 400,000 viewers, there they manage to peak at 800,000."

War of the news channels: the good dynamics of LCI

Another very popular competition: that of continuous news channels.

This year, LCI has particularly modified its system with a new platform, the recruitment of Ruth Elkrief, pillar of BFMTV, or of Paul Larrouturou, from

Quotidien

.

"There is a dynamic on the side of LCI", notes François Rousseaux, who nevertheless recalls that the chain "remains far behind" BFM and CNews.

Keywords: françois rousseaux, c à vous, journalists, nagui, failure, benjamin rabier, france 2, re-entry, specialists, comeback, europe 1, the artist, french, guests, tv season