Cracking down on health care products pits the old should hit the "medical" link

  Qiushi

  Hangzhou Weng’s mother-in-law is 84 years old and lives alone.

A few days ago, my mother-in-law went to a health class organized by a health care product company. After the class, the company gave each elderly a "benefit", wearing a Holter monitor for free, which can monitor heartbeat 24 hours a day.

After finishing the free electrocardiogram, the old man was so scared that he called Ms. Weng to "explain the funeral."

  The staff of the company involved compared the electrocardiogram and believed that the old man’s heartbeat was too fast and he should be treated as soon as possible. Otherwise, he would have sequelae. He judged that the old man died at night, because “the heartbeat at night is 30, 36, and the day is as high as 120, which would lead to cerebral infarction. of".

These remarks are purely random, indicating that the staff member has no medical background at all.

But although the staff speaks layman's terms, they can also scare the elderly and achieve the purpose of promoting health care products.

  For this old man’s health care product marketing, medical methods played a vital role. Without this key link, it would be difficult to stimulate the old man’s "fear of illness" and "fear of death".

However, whether it is 24-hour ECG monitoring or interpretation of ECG, it is a highly professional medical activity. Doctors who are not specialized in this field are not allowed to look at the pictures and make diagnoses at will.

It can be seen that this health care product company uses a Holter monitor for inspections, and then the staff interprets the inspection results. It is not engaged in difficult medical activities, but rather uses medical methods to market health care products.

  In fact, taking an electrocardiogram, measuring blood pressure, blood calcium, blood sugar, and even measuring tumor markers, etc., and diagnoses the elderly based on the results of the examination. These medical activities are common in health classes for the elderly, health care product promotion sites, and concentrated elderly people. Residential district, etc.

There are many elderly people who have similar experiences to this old man. Their disease diagnosis is not from medical institutions and doctors, but from health care product institutions and their marketing staff.

  The current common practice in combating health care products is to focus on the marketing of health care products, such as whether the advertisements are exaggerated, whether the elderly are encouraged to use health care products as medicines, whether they are shoddy, and whether there is price fraud Wait.

However, there is a lack of sufficient attention to illegal medical practices such as the use of medical equipment for examinations and random diagnosis of the elderly.

In this incident, although Ms. Weng’s mother-in-law may have been harmed by illegal medical practice, the final treatment was only for health care products, not for the “medical” link.

  It should be noted that the crackdown on health care products in the "medical" link is much greater.

Whether it is exaggerated publicity or over-marketing, the ability to negotiate returns and impose penalties on exaggerated publicity is a relatively severe and successful treatment.

However, for the "medical" link to be cracked down, the illegal consequences of illegal medical practice are much more serious, and the deterrent power will be greatly increased. This cracking method should be more fully utilized.

  Of course, there are also many problems in the "medical" link.

Among them, there are blind spots in the supervision functions of different departments, which is a problem that needs to be resolved urgently.

Previously, in some places, the market supervision department did not care about illegal medical practice, and the health administration department was only responsible for supervising medical institutions. Non-medical institutions engaged in medical activities have become a gray area where the two do not overlap.

To make up for such shortcomings in supervision, and to strike at the "medical" link, so that the marketing of health products loses the "technical support" of medicine, and it will be much easier and more effective to manage the "old age" of health products.