The Squid Game, with 111 million viewers, is already Netflix's most successful premiere

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Netflix said Tuesday that "The Squid Game" is the best premiere in the history of the platform, adding

in its first 28 days of broadcast.

The South Korean series, turned into a

thus surpasses other successful formats such as "Bridgerton", which until now held the record with 82 million viewers, "The Queen's Gambit" (Lady's Gambit), "Stranger Things "," Tiger King "or the Spanish" Money Heist "(The paper house).

However, given the Netflix audience data, it is advisable to walk with lead, since

enough for a subscriber to watch a specific content for two minutes for it to be counted. as a spectator.

The company keeps

with

which are not audited by an external company as traditional television networks have been used to for years.

Despite the doubts about how he counts his successes (there is no news of his failures), it is clear that The Squid Game is one of the

television formats

According to Google metrics,

the Vans shoes worn by its protagonists have increased their sales by 7,800% and a South Korean internet operator even asked Netflix for compensation for the increase in band use that marked its premiere in South Korea.

Netflix's chief content officer,

already warned a couple of weeks ago that the series had "a good chance of becoming its most important show."

The plot of The Squid Game begins with the protagonist

a man in debt who contacts the organizer of a competition that could be the solution to all his problems.

There, you will find 455 people of different social class, all with the same red numbers,

for a millionaire prize.

The success of the series surprised Netflix, which only promoted its launch in South Korea and did not even offer press passes in the United States.

But the platform's algorithm, which detects the most successful content in one region and powers it in others, brought this fiction to number one in more than 90 countries.

"It is a wild growth.

We produce local content all over the world and we want it to have an impact in the countries in which it is made, but from time to time one breaks all over the world," Sarandos analyzed, comparing the phenomenon of "The Squid Game "with titles in Spanish such as" Money Heist "(The paper house) and" Elite ", which have stood up to the dominance of Hollywood.

According to the criteria of The Trust Project

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