Cristina Mariño: "I don't like the word heir because it implies that my father is missing, and that is something that I didn't even consider"

• María Torretta: "Marta Ortega belongs to the family and with her we talk about family issues, not fashion or business"

If something characterizes

,

daughter

who is currently at the helm of the company co-directing it together with Dora Casal, its executive director, it is tenacity: "I never give up," she says when asked about the trait. that defines it. She, who grew up among fabrics, patterns and sketches and claims to be her brother's best friend, was the only one in the family interested in following in the footsteps of the creator.

She is currently the

Roberto Verino and assures that she does not like the word '

', "because the term itself implies that my father would be missing, and that is something that I did not even consider," she tells us. However, assuming this responsibility was a

he always had, "and that little by little has been taking shape; this is the beginning, not the end. There is still a long way to go to take the brand to the next step," he says.

But what is that step? Have new times come for Roberto Verino? We asked him.

"This year we are turning 40 and I want to turn at least another 40 more. We face the

of ensuring that value-added fashion, which defends

beauty

and fashion trades to create a quality product, remain relevant, "he replies.

It is not a small challenge;

In 2020, the pandemic halted the upward progression of the company in 2019, with several

planned

, which made it lose the barrier of 30 million euros.

Now all the

plans

begin to resume again.

"We hope to reach the numbers of then shortly," says Mariño.

What are those plans to grow the company? Where to go? I want to take up the perfume line and become present in more countries. The

and constant development in digitization are part of our short -

term challenges. That Roberto Verino is a benchmark in the Spanish closet is my great motivation.

She, who lives between Orense and Barcelona, ​​boasts of "keeping friends over time and enjoying the little details". He defines himself as a simple person who loves to spend time with his family - "and take the opportunity to travel together when possible, something increasingly complicated as children get older and take on other responsibilities ..." - and he says be happy "reading, doing puzzles or cooking some candy." On his bedside table now rest

by Nacho Montes, the book he is reading these days, and

, by Nicholas Sparks, one of his bedside works.

With jeans, shirt and leather biker - "I use garments from the new collections that I combine with others that I have in my closet for a long time", she tells us-, it is not uncommon to see her in the

in Orense - "They make one of the richest cafes in the city "-, with a

of his brand on a special date or walking with a

, the garment he cannot live without and the" perfect solution to improve a look ", he assures.

Cristina Mariño at Roberto Verino's headquarters in Orense Photo: Brais Lorenzo

Looking forward, he confesses that he still has many

to fulfill, "but I better not tell them that later they do not come true," he jokes. And looking back, she is left with many moments to remember, the most important when her father designed and made her

.

What does the company look like in the next 10 years? Oops, I wish we knew what's going to happen! The only thing I am sure of is that by then I will have more wrinkles ... But if I can choose, I will continue working so that Roberto Verino maintains his essence, based on serene beauty, and his contemporary spirit. He has three children, two boys and a girl. Would you like them to continue on your way? I have no intention of pressuring them; The company is here and their doors are open, but it will be what they decide. It is said that the parents create the business, the children enlarge it and the grandchildren finish it. Do you agree? I would like to say no, but if the saying exists it is because there have been cases, although there are also companies that have transcended time,So why not think positive, what is your day to day like? What is your work routine? Like most of us who have to combine home and work, always running! But with the immense fortune of having a life partner and children who support me in everything and facilitate me things a lot. I like to get up early and arrive at the office first thing in the morning, it is easier for the phone to be quiet and that allows me to dispatch the emails and organize the day. I usually eat with my father and in the afternoons we usually work together until it is time to go home. To which woman are Roberto Verino's clothes directed now? Has it changed since you took over? Many years and generations have passed since our beginnings, but women want the same thing: to feel themselves,be beautiful and know that they have several clothes in the closet that they can trust because they never fail. We have a history and a tradition that are part of the brand's DNA. We like simple and well-made pieces that over time become treasures that are part of our emotional wardrobes. Is the Asian market the future for Spanish fashion? What volume of business does it represent for your company? Spanish fashion has the potential to be a sales leader in all markets, of course Asia will be one of them. We are starting in this area and although currently its weight within our international turnover is very residual, we are growing year by year Who are the best consumers: Asians, Europeans, Americans ...? Who spends more on fashion? The Asian public is very fetishistic and they like the most iconic brands, while Latinos highly value Spanish brands. Europeans are more conscious consumers and buy more responsibly, a rising value ...

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