Car parking equipment in Dubai turns into works of art
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Brand Dubai, the creative arm of the Government of Dubai Media Office, in partnership with the Roads and Transport Authority in Dubai, announced the launch of the second edition of the initiative to transform car parking devices in separate areas in Dubai into works of art that reflect the cultural elements that characterized Dubai in the past and the modernity it represents as a global city. character.
This project comes within the framework of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the best city for life in the world, and to transform the city into an open museum that features creativity.
The second version of the initiative will cover parking devices in vital and strategic areas in Dubai: Al Ras, Burj Khalifa, Business Bay Crossing, Gold Souk, Al Wasl District, 2nd December Street, Dubai Marina, Al Shindagha, Al Bateen, Al Rigga Street, and Waraqat Al Bateen. The works of five Emirati artists, the city’s spirit and vision in adopting creativity and spreading everything that is beautiful to the happiness of the community members who are now expecting more achievements and successes in the world’s fastest growing and most up-to-date cities, while not neglecting human comfort and happiness to deserve to be the best city for life in the world.
Rawda Al-Mahrazi, Director of Marketing and Corporate Communication Department in the Corporate Administrative Support Services Sector at the Roads and Transport Authority in Dubai, said: “We are pleased to launch the second edition of the project to transform car parking devices into creative works, and for the combined efforts of the RTA and Brand Dubai to add a cultural and technical dimension to the RTA’s projects in There are a number of vital areas in which these works will be carried out, which confirms our commitment in the authority to activate partnerships to support qualitative initiatives and projects that contribute to raising the level of quality of life and the happiness of community members and visitors from all over the world.”
Al-Mahrazi added: “There is no doubt that transforming parking devices from mere service devices into works of art adds an element of attractiveness to it and is considered an added value to the services it provided to the public.
Shaima Al Suwaidi, Creative Projects Manager at Brand Dubai, expressed her appreciation for the fruitful partnership with the Roads and Transport Authority in Dubai, which resulted in the implementation of many joint projects, noting that Brand Dubai, among its strategic objectives, is keen to implement the values of creativity as one of the main elements of the projects on its annual agenda. .
Al Suwaidi said: "We are pleased to cooperate again with the Roads and Transport Authority in Dubai and to launch the second version of the project with the participation of five Emirati artists, adding to the first version a number of new vital areas that are closely related to people's lives."
The project manager at Brand Dubai, Fatima Al Mulla, explained that the designs of the artworks that will be implemented on the 100 parking devices were submitted by five Emirati artists: Mohammed Al Junaibi, Maryam Al Obaidly, Alia Al Hammadi, Saeed Al Emadi and Alia Fawzan, pointing out that the selection of artists and designs came in accordance with With the general standards through which Brand Dubai operates to consolidate Dubai's position as a major center of creativity in the region.
In their designs, the five artists focused on highlighting the harmony between the past with its values and history, and the modernity of the present that characterized Dubai as an Arab city of global affiliation. To live and work in it, and to enjoy the opportunities and integrated elements in it to live in health, safety and well-being.
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