Human-computer cooperation frees hands to start school "two-piece" advanced

  From the "necessary two-piece set" of mobile phones and laptops to the "high-end demands" of vacuum cleaners, washing and mop integrated machines, footbaths, and massage chairs, the purchase of smart products by contemporary college students has gradually involved multiple categories. .

Freeing hands and using technology to change lives has become a new life attitude of the Z generation group. They generally believe that we are entering a new era of human-computer cooperation.

  In the past September, the freshman who entered the university campus completed the "purchase list."

Statistics show that college students who were born between 1998 and 2001, aged 20 to 23, spend more on smart products.

As emerging products continue to enter the market, this generation of college students who grew up with the Internet, the time to purchase smart products no longer stops at "freshmen enrollment", but runs through all stages of campus life for several years.

  Smart dormitory cleaning and good things become the "new favorite"

  Judging from the portraits of the consumer group of the student party during the first school season, Generation Z, represented by the post-95s and post-00s generations, has become the main consumer of online smart products.

  CBNData released the "2021 College Students' Smart Product "Chop Hand" Report", which shows that from the perspective of gender preference, men prefer smart products more than women.

Therefore, the spending power of science and engineering, which has a large consumer base and mainly male college students, has a strong performance.

The overall unit price of male college students is higher than that of female students. Among them, male students in agriculture, forestry, finance, science and engineering colleges, and female students in finance, normal education, and science and engineering colleges have higher unit prices.

  Mobile phones and laptops are the most popular products for students in the beginning of the school season.

Huawei, Apple, and Xiaomi are not only the main brands of mobile phones and computers, but also because of their rich product lines, covering multiple categories such as watches and bracelets, they have become high-frequency search brands for students.

Apple iPhone12, Redmi K40, Huawei mate40, Lenovo Xiaoxin game notebook, and Lenovo Rescuer, which is dual-use for office games, are the hottest models in mobile phones and laptops.

  In addition to mobile phones and laptops, contemporary college students also exhibit the attributes of "lazy houses", paying particular attention to the smart cleaning of good things in dormitory houses.

  Boys start school to add cleaning appliances such as air purifiers, vacuum cleaners, ultrasonic or steam cleaners, shoe brushes, etc. Girls start school more like to buy cleaning appliances such as floor scrubbers, steam mops, and oxygen sterilizers.

Smart appliances that are simple to operate and clean in place are becoming more and more popular, reducing the quarrel between roommates about "who is on duty today", and the relationship between dormitories is more harmonious.

  The cloud whale sweeping and dragging robot and the Dyson v8 handheld vacuum cleaner entered the top 5 items of daily necessities consumption.

The college students who enjoy the exquisite life in the dormitory also use the foot-foaming bucket and massager.

Soaking wolfberry in a thermos cup in the morning, soaking feet with hot water in the evening, relaxing massage, anti-fatigue, and aiding sleep have become a new trend in college students' dormitory life.

Immediately after the "predecessors" of the post-90s generation, the Z generation also began to have the need for Buddhist health preservation.

  Heater or electric fan?

North and South preferences are different

  From the perspective of regional consumption, the proportion of smart products consumed by students in the five provinces of Guangdong, Jiangsu, Zhejiang, Shandong and Sichuan leads the country.

  Specific to the cities, the overall digital product consumption capacity of the four cities of Chongqing, Chengdu, Hangzhou, and Nanjing has entered the national TOP5.

Among the established first-tier cities, Guangzhou, Beijing, and Shanghai ranked second, sixth, and eighth respectively.

The Internet celebrity city Chongqing ranks first in the overall smart product consumption list, as well as in the consumption list of mobile phones and laptops.

  In the past three years, the “three major pieces” of household appliances and personal care appliances in the veteran first-tier cities in Beijing, Shanghai, Guangzhou and Guangzhou have changed year by year.

  At present, sweeping robots, vacuum cleaners, and massage equipment with outstanding properties of intelligent lazy houses are the most popular among students in Beijing, Shanghai and Guangzhou, and they have become essential artifacts in dormitories.

Due to the hot weather in Guangzhou, electric fans have consistently ranked among the top three consumer appliances for household appliances. Beijing and Shanghai are currently paying more attention to garment irons and air purifiers that remove wrinkles and deodorize clothes.

  Due to the huge differences in the geographical location and climate between the north and the south, the consumption of electrical appliances for college students in the beginning of the school season presents regional characteristics.

Generally speaking, northern students are ready to welcome the fall and winter in mid-to-late August, and have a special preference for electric blankets, heaters, humidifiers and other heating and humidifying appliances; southern students still stay in summer and prefer electric fans, air-conditioning fans, and air circulation Fans, clothes dryers, dehumidifiers and other electric blowing and dehumidifying appliances.

  The live broadcast room has become one of the shopping scenes

  The report shows that 10 am and 20-23 pm are the peak hours for college students' online smart product consumption during the school season this year.

The former is closely related to college life-around 10 o'clock is the break time after the first and second morning classes in many schools, and the evening is a common time for ordinary users to spend in the live broadcast room.

  Aimed at college students, digital smart brands such as Huawei and vivo all start a live broadcast at 10 o'clock in the morning in the form of "morning welfare broadcast".

Compared with the same period last year, brand self-broadcasting evenings lead to a rapid increase in consumption, and 20 to 23:00 has become a major period for brand self-broadcasting.

In addition, the peak time of consumption by talents and brands was delayed by about 1 hour compared with the same period last year.

While soaking feet for health, while live broadcasting and chopping hands, college students have a new "standard configuration" for night life.

At the same time, college students in the epidemic area cannot leave the school, which is one of the reasons why safe and convenient online shopping and live consumption have become more purchase channels for students to start school.

  Judging from the overall live broadcast data of the school season, the guiding consumption of the live broadcast room has increased by more than 2 times year-on-year.

College students showed their preference for domestic brands. Brands such as Xiaomi, vivo, and Realme surpassed Apple and ranked TOP3 in consumption.

  This year's school season, live broadcast heads, including Wei Ya, Li Jiaqi, Sydney, etc., have launched special shows, bringing smart products such as laptops, curling irons, hair dryers and so on.

Mobile phone and laptop brand self-broadcasting performances are more active. Take Xiaomi as an example. The accumulated views of the two first-season special live broadcasts have exceeded 600,000; Lenovo has successively opened 5 first-season special events, recommending Lenovo Xiaoxin and Lenovo to college students. A variety of computer products such as the rescuer.

  Text/Reporter Chen Si

Keywords: purchase, products, hands, college students, categories, machines, demands, set, human-computer cooperation, chop hand, school, vacuum cleaners, mobile phones, laptops, generation z