China News Service, Zhengzhou, October 10th. Title: Young people are keen on "mini digging". What is the charm of the blind archaeological box?
China News Agency reporter Han Zhangyun
During the "Eleventh" holiday, Lindy, a young tourist from Hebei, chose a new cultural and creative product-"Exploring the Yellow River Valley Museum" archaeological blind box at the end of his visit to the Henan Museum.
There are many viewers who have the same choice as Lindy.
The reporter found that during the "11th" holiday just past, nearly a thousand blind archaeological boxes were sold in Henan Museum, which is one of the most popular cultural and creative products.
Buried the "mini version" cultural relics imitations in the soil and concealed them in the box, the player used the attached Luoyang shovel and other "mini tools" to excavate the cultural relics in the soil, this is the archeological blind box.
Because of its integration of interactivity and sense of substitution, it has aroused numerous concerns as soon as it went public.
The charm of the archaeological blind box can be seen from the sales data.
According to Henan Museum, in the past 10 months, the sales volume of blind archaeological boxes was approximately 360,000, with sales exceeding RMB 30 million.
A batch of blind archaeological boxes from the institute was even exported to Canada.
Not only the Henan Museum, but the "hot wind" of archaeological blind boxes has blown into many cultural and museum institutions in China, and archaeological blind boxes in various regions are also full of new ideas.
For example, the "time blind box" of the Xinjiang Museum can not only screen out "cultural relics" from the "sand of Taklimakan", the sand can also be filled into an hourglass to "seal" time; the appearance, shape, and shape of the soil in the Sanxingdui archaeological blind box The colors are very similar to the archaeological pits, giving people an immersive experience; the series of blind boxes such as terracotta warriors and horses, Tang Sancai, and ancient coins can be used for "archaeology" at home.
Liu Wei, the brand director of Henan Museum's cultural establishment, introduced to a reporter from China News Agency that in recent years, with the frequent "out of the circle" of domestic cultural audio-visual programs, archaeology with high and low songs in the past has gradually approached the public eye, while opening blind boxes is At present, the trendy gameplay that is loved by young people in China.
"'Archaeology + Blind Box', the collision between the old and the new has successfully captured the attention of young people, and it has also made the archaeological blind box a logical product of online celebrity cultural creation."
Ma Yuean is a workplace "post-95" and a loyal fan of archaeological blind boxes. He has purchased more than ten models of archaeological blind boxes in multiple series.
"A few days ago, the whole people were watching the archaeological results of Sanxingdui online. It was like opening a blind box. The opening of a blind box is a bit similar to real archaeology. You can never predict what the next treasure will be dug out." Ma Yuean said, except for satisfaction. Exploring the desire, the process of opening the blind box and patiently digging the soil is very decompressing.
"Suitable for stressed office workers, this is what attracts me to the archaeological blind box."
The archeological blind box is sought after by the public and has become an eye-catching cultural and creative product. Ma Xiaolin, the director of Henan Museum, believes that this is an important manifestation of the firm cultural confidence of the whole society. Through the carrier of archeological blind box, traditional Chinese culture is on the move. Into the hearts of more and more young people.
Yang Bo, deputy director and researcher of the Institute of Literature, Henan Academy of Social Sciences, agrees with the view that "the blind archaeological box is an innovative expression that tells Chinese stories and conveys Chinese traditional culture."
She believes that archaeological blind boxes are popular because of the charm of traditional Chinese culture.
The cultural self-confidence of the Chinese people will also enhance the competitiveness of Chinese traditional culture.
Yang Bo explained that re-examining the new "national tide" with new thinking will help cultivate more native Internet IP based on excellent traditional culture, derive more attractive cultural products, and give traditional culture more vitality for development. , Endogenous power and competitiveness.
"Telling Chinese stories should also break through the constraints of homogeneity, and respect consumers' individualized, professional, diversified, and branded consumer needs. Traditional culture will fascinate more people." (End)