The cool run of cultivators cutting through the tidal flats.



This is Seosan, a promotional video for Korean tourism that became famous for Mudmax.



It is a topic of discussion, surpassing 25 million views within a month of its YouTube release.




But if you listen carefully to the song, familiar lyrics come out.



[Seosan: Ongheya AYYY HEY Ongheya~]



It’s very different from the

Ongheya

we know, right?



They sang traditional folk songs as hip-hop.



[Gyeongju Andong: Ganggangsullae~ Ganggangsuwollae at my center~]



[Daegu:

Kwaeji na ching ching na nae ~ Gwaeji na ching ching qing na ching na na na na gaeji na ching qing na ching ching nae] The



season 2 videos of the Korean tourism promotion video were covered with folk songs and hip-hop, but most of them have over 20 million views. is recording.



[Beom has come down.]



You should listen to it once a day.



This song, which even gave birth to a coined word of 1 beom a day, is 'Beom Coming Down' by this day.



They sang Pansori Sugungga anew and it was a huge hit.



Season 1 of the Korean tourism promotional video featuring Sugung song of the day surpassed 600 million views in total, and this hit swept major Korean music awards and caused a change in the music world by winning 3 awards at the Korean Popular Music Awards.




These days, Korean traditional music contest programs are appearing one after another to find a second day in broadcasters.



That said, it is the latest trend.



Many Korean traditional musicians who have already established themselves in this traditional music contest program also participate.



It shows how thirsty the Korean music world has been for the public's interest in the meantime.



The share of Korean traditional music in the overall performance market is only 0.3%, which is an embarrassing level to even call it a market.



[Junsu Kim / Member of National Changgeuk Troupe: I have been doing sound for over 20 years, but I have made efforts so far to constantly communicate with people in it. (The Korean traditional music contest program) seems to be a good opportunity to appeal to many people that the color of our traditional music is like this.] In



fact, overseas music industry has been paying attention to the novel charm of Korean music early on.



The Tiny Desk concert where BTS appeared, a program that top stars from all over the world went through one after another.



Singsing Band's folk song rock is a popular video with over 7 million views, and Goeaya and Jambinai were also well-received for their unique music featuring traditional Korean instruments.



Recently, Universal Music Group became a hot topic by signing a contract with a rookie band with 'Chosun Pop' in mind with the global market in mind.



[Seodo/Seodo Band Vocal: K-culture and Korean culture are reviving all over the world.

There seems to be a time to illuminate the things inside of us more.]



These days, as popular music and traditional music are getting closer and closer, there are also sayings such as, “How far is Korean traditional music?”



However, Korean traditional music has continued to change without staying in the original tradition.



In fact, Samulnori, known as a synonym for traditional culture, was actually a modern creation of traditional nongak as an indoor performance style.



We leave it to academia to determine the definition and boundaries of Korean traditional music, and we just have to enjoy it through music.



The tradition that has gone through the process of re-creation and reinterpretation is rather becoming the newest trend for us living in the modern age.



These days, when the word “gugak” comes after the trot, let’s look forward to the new heyday of gugak together.



(Video coverage: Kim Hyun-sang·Kim Se-kyung, video editing: Kim Jong-tae, VJ: Oh Se-gwan, CG: Shim Soo-hyeon, Jo Su-in, Venue: KOTE, video source: Korea Tourism Organization, Naver On Stage, National Gugak Center, JTBC, MBN, NPR, Universal Music KIWA, day one, second month)