This National Day, if keywords such as "tent" and "camping" have not appeared in your circle of friends, then you have to reflect on whether you have fewer young friends.
How hot is camping?
In Nanjing, there is a situation where campsites are hard to find; according to the data from Mafengwo National Day, the search volume for “camping” is second only to “self-driving”; and on the Tmall platform, the sales of camping goods in September increased by 50% year-on-year. %...Why did camping suddenly catch on?
A reporter from the Yangtze Evening News/Ziniu News visited.
Yangtze Evening News/Ziniu News reporter Liu Liyuan
Camping is casual and fresh
During the National Day holiday, Ms. Zhao chose to stay in Nanjing.
What new ways to play in this place that has been living for many years?
She and her best friend studied for a long time, and found that camping on social platforms such as Xiaohongshu has been particularly popular recently, so they booked a camping package for Jiangning.
The package includes one night stay in a tent, afternoon tea, dinner, breakfast, bonfire party, outdoor movie and other rich activities.
Ms. Zhao said that after experiencing the epidemic, she has no plans to travel too far this year. Moreover, tourists are everywhere during the National Day holiday. Popular scenic spots are often "people in the crowd". Both she and her girlfriends think that the leisure mode of camping is very suitable for leisure and relaxation. Very fresh.
After the experience, the two people were also very satisfied with the camping activity: most of the young people participated in the activity, made new friends, had food and fun, took many beautiful photos, and the accommodation was much more comfortable than expected.
Ms. Zhao discovered that she was not the only one who chose to camp around Nanjing during the National Day, and she saw several camping videos in her circle of friends.
Compared to some friends who lined up in the scenic spot, Ms. Zhao felt that her camping trip was happy and worry-free.
She even started planning for the next camping. "Party, shopping, eating, these activities are not new to everyone. Camping is like moving party or board games to the outdoors, not far away, not tired, weekend friends Anyone can come to the party."
"Check in with a bag" to meet the needs of urban office workers
Bring a tent to find a piece of grass, spread a picnic cloth and hang a hammock. This kind of activity has existed since our parents' generation, so why did camping suddenly become a very "fashionable" thing?
The reporter found that the camping experience similar to Ms. Zhao is called "light luxury camping". The biggest feature is that the camp provides tents, catering and even showers and other supporting services, allowing users to "check in with a bag" and enjoy star-rated hotels at the same time. The service and outdoor fun.
In the Jiangning and Liuhe areas of Nanjing, three camps were set up before and after "Luying Culture". The large camp had more than 20 tents. During the National Day, the three camps were full of orders.
Camp steward Yao Jian revealed that only the Jinniu Lake Olympic Sailing Camp will have a revenue of about 200,000 during the National Day. This is only the basic income of accommodation and catering, excluding scenic spots, shopping, etc.
This cannot be blamed on the lazy young people nowadays.
Ms. Hu likes to take her baby out, and she has experienced both ordinary camping and "light luxury camping".
Several families meet for self-driving camping. There is a lot of preparatory work to be done: choosing a destination, buying or renting equipment, dividing the labor to prepare food materials, setting up tents... and "light luxury camping" basically eliminates these preliminary work, even children Our activities have been arranged, which saves a lot of time and energy for the baby walkers.
"If you are not a professional outdoor player and just want to get close to nature occasionally, then choose the worry-free mode." Ms. Hu said that for urban office workers, they are usually very tired, and at reasonable prices, they are willing Spend money on services.
Social is the core password of camping popularity
At several camps of "Luying Culture", activities such as hot springs and water projects are provided according to the characteristics of the surrounding scenic spots.
Yao Jian told reporters that the camp and the scenic spot are a win-win cooperation model, and there is no need to pay rent or management fees to the scenic spot, and the income is divided according to a certain percentage.
Yao Jian said that today's commercial camping, or "light luxury camping", has more and more complete facilities. For example, many camps will install air-conditioning in tents in summer, or set up small swimming pools, and in winter there are hot springs and hot pots. "Heart-warming" activity.
Of course, the key to the continued popularity of commercial camping lies in consumer choice.
Yao Jian believes that providing a relaxing social occasion for parent-child families and single men and women in the city is the core of the commercial camping model.
Not long ago, the "Gen Z Camping Social White Paper" jointly released by Taobao and the social platform Soul also mentioned the reason why camping socialization is popular among young people, especially the post-95 groups: escape from the city and get close to nature through camping. In this way, young people can communicate sincerely in a stress-free environment, and then establish high-quality social relationships.
"After work, every day I come into contact with regular people. It's too difficult to make new friends." Ms. Zhao agreed with the camping-style socialization. Long-lost relaxation."