The demand for parent-child travel, research and study travel is concentratedly released

Beijing, October 7th, reporter Yao Yaqi

learned from the Ministry of Culture and Tourism that according to the data center of the Ministry of Culture and Tourism, from October 1st to 7th, the number of domestic tourist trips nationwide was 515 million, a year-on-year decrease of 1.5% on a comparable basis. On a comparable basis, it recovered to 70.1% of the same period before the epidemic; realized domestic tourism revenue of 389.061 billion yuan, a year-on-year decrease of 4.7%, and recovered to 59.9% of the same period before the epidemic; tourist satisfaction reached 85.5.

The holiday market is generally safe, stable and orderly.

　　Red tourism continues to heat up.

Red tourist attractions and patriotism education bases all over the country have launched a series of activities to provide tourists with a red cultural feast.

Tourists relive the memories of the red, visit revolutionary sites, listen to the stories of the red, and feel the feelings of home and country during the tour.

The Ministry of Culture and Tourism launched the "Celebrate the Motherland's Birthday and Watch the Great Changes in Tourism" publicity activities. Important nodes of the Great Wall, Long March, Grand Canal, and Yellow River National Cultural Park have become popular places for tourists to check in.

The Museum of History of the Communist Party of China in Beijing, the Memorial Hall of the First National Congress of the Communist Party of China in Shanghai, the Yan'an Revolutionary Memorial Hall, the Jinggangshan Revolutionary Museum in Jiangxi, the Xiangshan Revolutionary Memorial Hall in Beijing, the National Museum, and the Military Museum are popular red landmarks during the National Day holiday.

Hebei Provincial Department of Culture and Tourism and Hebei Radio and Television Station jointly launched the "Eleventh" large-scale all-media live broadcast special program-starting from Saihanba, leading the audience to experience "red tourism, golden culture, green ecology, blue seashore, silver ice and snow" .

　　Short-term holiday tourism.

Affected by the weather and the rebound of the local epidemic, the demand for medium and long-distance tourism has not been fully released. Holiday tourist flow is mainly concentrated in the province, with local travel, surrounding travel, and nearby outings being the mainstream.

The "light travel", "micro vacation" and "house hotel" characterized by short time, close distance and high frequency are favored by tourists.

Reservations for resort hotels, high-quality country houses and hotels around theme parks in the suburbs of first- and second-tier cities are hot, and RV camping and surrounding self-driving have become popular travel spots.

According to special survey data, 49.1% of tourists choose to travel across cities in the province, an increase of 4.1 percentage points from last year; 88.3% of tourists travel within 300 kilometers; 55.8% of tourists choose to travel by car, an increase of 10 percentage points from last year; The proportions of tourists in the surrounding villages and suburban parks were 28.9% and 25.8%, respectively, an increase of 4.6 and 5.7 percentage points from last year.

In Tianjin, Zhejiang, Hainan, Guangxi, Yunnan and other places, the "immersive vacation" staying in hotels and homestays is very popular among tourists.

In Beijing, Anhui, Sichuan, Henan, Shandong and other places, tourists mainly travel by car in the surrounding short distances and suburbs.

　　Parent-child trips and research-study trips have become popular in the market.

This National Day holiday is the first long holiday after the implementation of the "double reduction" policy, and the demand for parent-child tourism and research tourism is concentratedly released.

Based on local resources, various places have meticulously organized various cultural and tourism public education activities, and achieved good results of "education through fun".

Characteristic farms, homestays, art galleries, museums, etc. with the theme of parent-child and family are very popular.

Special survey data shows that 43.3% of tourists choose to travel with their families. From the perspective of travel motives, the proportions of being close to nature and parent-child studies were 37.2% and 19.8%, respectively, an increase of 4.7 and 1.7 percentage points from last year.

The museum group in the Zhongshan Scenic Area of ​​Jiangsu launched four major research activities and four major thematic exhibitions.

Shanghai has launched the "Architecture Readable" special line bus to create a new way of experience of "sightseeing car + micro-tourism", providing parents-child travellers with a study tour experience of strolling in Shanghai and reading the city.

Dongying City, Shandong Province launched a premium route for the Golden Autumn Secret Realm Study Tour.

　　On the basis of prevention and control of the epidemic, various localities have launched a batch of cultural and tourism products with regional and folklore characteristics. New products, new scenes, and new services continue to emerge. The integration of out-of-town tourist travel and local residents' leisure has become a common phenomenon.

Online and offline exhibition activities are launched in public cultural venues such as museums and cultural centers throughout the country.

Many places have organized a variety of cultural and tourism activities based on traditional culture, incorporating modern creativity.

In Chongqing Zhongzhou Old Street, Nanjing Confucius Temple and other blocks, the scenic spots integrate cultural elements such as intangible cultural heritage handicrafts, cultural and creative products, animation cartoons, pop-ups, and Hanfu performances to create a life-oriented cultural and creative consumption scene.

Shanghai, Guangdong, Hunan, Chongqing, Guizhou and other places have held a variety of online and offline linkage activities, and people can "cloud tourism", "cloud viewing exhibition" and "cloud appreciation drama" without leaving home.

　　During the National Day holiday, tourist attractions in various places strictly implement the requirements of "limitation, appointment, and peak shifting".

Hebei guides tourist attractions and cultural and tourism public places to implement an appointment system based on "Leyou Ji", "Changyou Ji", "Le Xiang Ji" and its own time-sharing reservation platform.

Scenic spots in Guizhou, Yunnan, Inner Mongolia, Jilin, Liaoning and other places announced the remaining tickets and real-time information on the number of tourists in the scenic spots through official Weibo, WeChat, and broadcast channels. All front-line staff of the scenic spots wear masks and strictly implement body temperature measurement and health inspections. Control measures such as queuing outside the yard, 1 meter line, etc., and arrange for special personnel to guide the flow of passengers.

Through a comprehensive monitoring and emergency command platform, the Ministry of Culture and Tourism conducts real-time monitoring of epidemic prevention and control and production safety in more than 300 5A-level tourist attractions across the country every day. “Point-to-point” guides localities to deal with various problems and hidden dangers in a timely manner to ensure the safety of holiday tourism. sequence.