[Explanation] With the end of the National Day holiday, the 2021 National Day file will also come to an end.
According to data from the Beacon Professional Edition, as of 24:00 on October 7, the National Day box office in 2021 reached 4.385 billion yuan over the same period in 2020, ranking second in the National Day box office of Chinese film history, with more than 93 million people watching the movie.
[Concurrent] Ms. Wang, People from Beijing
The most recent one is "Changjin Lake".
You can see a more vivid and true history in the movie, and it is also a better understanding of the history of our country and the history of the party.
[Concurrent] Ms. Fu, People from Beijing
After watching "Changjin Lake", I felt that it was not easy for the fighters of that era or our country. Our current prosperous age is really not easy.
After reading it, I still didn't have enough thoughts, and I felt that I was stuck in the scene at that time and couldn't come out of that feeling.
【Explanation】Compared with 2020, the 2021 National Day file has a 10% more box office with one day less, and the performance is outstanding.
The main feature is that the main theme films such as "Changjin Lake" lead the box office and word of mouth.
[Concurrent] Zhang Rongdi, Industry Analyst, Lighthouse Research Institute
This year, the main theme films and parent-child animation films will be the main theme. The theme films will receive special attention during the special schedule of National Day. The content of the film also has a particularly strong connection with patriotic sentiment.
In addition to the main theme of "My Hometown and Me", the popular movies in last year's schedule also included the animated film "Jiang Ziya" for adult audiences, the comedy "Get Home at One Point" and the action film "Vanguard". Rich.
[Explanation] According to the data of the Beacon Professional Edition, "Changjin Lake" won the National Day box office record with a box office of 3.2 billion, driving the number of movie viewers to exceed 65 million, becoming a hit.
According to industry insiders, the film not only restored the overall appearance of the Battle of Changjin Lake, but also shaped the image of a group of brave, tenacious, and fearless volunteers, so it moved people even more.
[Concurrent] Zhang Rongdi, Industry Analyst, Lighthouse Research Institute
In addition to historical warfare, the theme also contains different elements such as action and growth. The impression is very rich.
In addition to showing patriotism and family and country feelings, there are also the growth stories of Wu Wanli's ignorant teenagers who have experienced the tempering of war and become qualified soldiers. The brotherhood between Wu Qianli and Wu Wanli also made the audience feel recognized. And moved.
[Explanation] According to industry insiders, the long-term effect of watching movies caused by "Changjin Lake" is obvious, and there will not be a cliff-like drop in the box office after the National Day file.
The National Day transcript also shows that the main theme films have ignited the Chinese film market, and the outstanding main theme films still have extraordinary market potential in the future.
[Concurrent] Zhang Rongdi, Industry Analyst, Lighthouse Research Institute
Starting from the shocking 5.695 billion in "Wolf Warriors 2", Chinese films have found their own main narrative.
The main theme of the movie is no longer limited to history, not only has a grand narrative, but also has a personal growth of heroes. This time "Changjin Lake" is welcomed by the audience, and it also reflects the organic combination of these two points.
Beacon predicts that the main melody movies in the future will still follow this direction, integrating the macro and micro perspectives to shape Chinese melody and Chinese heroes that conform to China's mainstream values.
Reporting from Beijing by reporter Lang Jiahui
Editor in charge: [Li Ji]