As of 21:30 on October 7th, according to the real-time data of the Beacon Professional Edition, the total box office of the National Day file (10.1-10.7) in 2021 reached 4.37 billion over the same period in 2020, ranking second in the National Day box office of Chinese film history, with a total of 93.291 million people , The total number of games was 2,445,800.
The top three films at the box office are as follows: 1. "Changjin Lake" 3.194 billion (accumulated 3.39 billion) 2. "Me and My Fathers" 962 million (accumulated 1.053 billion) 3. "Pipiru and Luxisi: Canned Food People" 41.682 million.
Observing the single-day box office trend of the National Day stalls on the 7th, we can find that the box office of the National Day stalls in 2021 led by major themes such as "Changjin Lake" and "My Fathers and Me" had two small peaks on the 3rd and 6th.
From October 1 to 3, the daily box office has been rising slowly, and reached a high of 658.8 million yuan on October 3, while the daily box office on October 4 and October 5 dropped slightly. It broke through 662.9 million yuan on October 6.
In this National Day file, the giant film "Changjin Lake" led the box office with 3.09 billion yuan, and broke the box office record of the National Day film.
At present, "Changjin Lake" has entered the top ten box office of Chinese film history.
In addition, "Changjin Lake" broke a total of 16 film history records, including a single-day box office record for Chinese film history war films, and a single-day box office record for Chinese film history historical films.
The daily box office of "Changjin Lake" during the National Day showed a daily upward trend, from 410 million yuan on October 1st to 513 million yuan on October 6th.
Not only the daily box office, but judging from the proportion of "Changjin Lake", it also increased day by day during the National Day, from 65.2% on October 1st to 78.9% on October 7th.
It can be seen that, on the one hand, "Changjin Lake" is compatible with the National Day holiday and the war theme has brought it high popularity. On the other hand, the high reputation after the release has won it a stable proportion and continuation of the film. High box office of the day.
Another main theme film in the National Day file that performed well at the box office, "My Fathers and Me", won a box office of 962 million yuan during the period, and the total box office has exceeded 1 billion yuan.
Although its single-day box office fell day by day during the National Day period, its daily box office exceeded 100 million yuan.
In addition, the proportion of "Me and My Fathers" is also declining day by day, from 33.5% on the 1st to 26.4% on the 7th.
The first two "Me and My Motherland" and "Me and My Hometown" in the "National Day Trilogy" earned 3.17 billion yuan and 2.829 billion yuan in box office respectively.
In contrast, although "My Father and Me" ranked second in the schedule, the total box office compared with the previous two films still has a lot of room to catch up.
It is worth mentioning that although there are 5 animated films released in this National Day file, the box office during the period did not exceed 50 million yuan, forming a "discontinuity" with the headline blockbusters.
Looking back on the National Day file in 2020, "My Hometown and Me" led the market with 1.87 billion yuan, followed by the animated film "Jiang Ziya", which contributed 1.38 billion yuan in the box office during the period, followed by the scheduled box office of 359 million. Yuan's "Win the Championship" and "Pioneer" of 163 million yuan, can be described as the waist film of that period.
In addition, there are several tail movies with a box office of tens of millions of dollars.
As for the 2019 National Day file with a total box office of 4.466 billion yuan, there are some similar "fault phenomena" to this year.
At that time, thanks to the blessing of the three main melody films, the box office of "Me and My Motherland" and "Captain of China" both exceeded 1.7 billion yuan, and the box office of "The Climber" was also more than 600 million yuan.
Before that, only the animated film "Frozen" contributed less than 100 million yuan in the box office.
According to data from the Beacon Professional Edition, this year's National Day file family viewing (the number of tickets purchased is 3 or more) accounted for nearly 30% of the market data, which is consistent with last year's National Day file, with a month-on-month increase of 35.06% compared to this year's May Day.
Beacon Professional analyst Zhou Na said that the National Day file has become the most suitable holiday scene for family watching after the Spring Festival file.
According to Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, the cornerstone of obtaining high box office is high popularity and high reputation. Movies with these two factors will get relatively good box office results when they are released at any time. For movies released on schedule , A movie that has a connection with the mood of the schedule will be more conducive to topic fermentation and attract watching.
"For the National Day files in recent years, patriotic sentiment is a relatively important schedule emotion. The main melody type films are more likely to get attention during this period. At the same time, due to the long holiday period of the National Day files, other types of high reputation films can be played with the main melody film. The difference in type is also more conducive to being "taken away" when the market is hot, and reaping good box office results." Zhang Rongdi said.
Author: Jie Shuyi