Basket dresses, long feather capes, denim tuxedos or even goggles ... For this first parade in front of the public since the Covid-19 pandemic, the artistic director of Louis Vuitton's women's collections, Nicolas Ghesquière, had chosen Tuesday at the Louvre the theatrical aesthetic.

What he had not foreseen, however, was the eruption of an activist from Extinction Rebellion on the podium to denounce the impact of the fashion industry on climate change, on the last day of Paris Fashion week.

“Overconsumption = extinction”, could we read on a poster unrolled by the activist of this international movement of civil disobedience in the fight against climate change.

She landed on the podium in the middle of a parade before being ousted by security guards.

Two arrests

Thirty activists from Extinction Rebellion, Friends of the Earth and Youth For Climate are behind this action, two of whom were arrested, according to their press release.

Activists demand the government to impose "an immediate reduction in production levels in the sector while 42 clothes per capita were marketed in France in 2019", according to the same source.

When questioned, the Louis Vuitton house did not react immediately.

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  • LVMH

  • Climate change

  • Fashion week

  • Louis Vuitton

  • Paris

  • Planet