Her name is Marie Sophie Wilson, she is
57 years old
and she is the new face of
Zara's
'Timeless' collection
.
As we have already seen in
Fashion Week
, more and more brands are betting on diversity, on real bodies and women to present their new collections, and the giant
Inditex was
not going to be less.
Wilson is a
director and producer
, as well as a model.
During the 90s, she participated in various television and film projects as an actress.
He even performed with
Johnny Depp and Charlotte Gainsbourg
in
Happily Ever After.
He also declares himself an unconditional fan of animals and insects.
So much so that he voluntarily collaborates with an animal sanctuary in Tangier.
See this post on Instagram
The Spanish firm already took its first step towards diversity including the curvy model,
Paloma Elsesser
, with a size 44. The face of Elsseser, also the favorite of greats like
Fendi or Lanvin
, was a revolution in the fashion industry that it is making leaps and bounds to update new measurements and beauty standards.
Although this is a historic milestone on the brand's journey, it is not the first time that a firm has turned to the 'old ladies'.
She already did it at the time
Victoria's Secret
with the model Daniela Pestova and with Helena Christensen to show the public that her clothes are made to make all women feel sexy, regardless of their age.
See this post on Instagram
Another reason that the
Marketing AF Center of Studies of Barcelona
already pointed out in 2017
is that Zara is seeking to expand its
target at an older age
.
Then the brand photographed three women between
40 and 50 years old
to present its new collection of the moment, also under the name 'Timeless'.
Following in the study's footsteps, they could be looking for the same thing, including the urban, modern, stylish, and tasteful woman who follows trends.
According to the criteria of The Trust Project
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