After the "aftershocks" of teaching and training: exit and change lanes
The "double reduction" policy has been implemented for nearly two months, but the "aftershocks" in the industry are still continuing: institutions are actively exploring transformation, and more than one million education and training institutions practitioners are re-experiencing the job search process on the Maimai APP. , There is a workplace circle called the "education and training industry circle". Now there are 880,000 teaching and training practitioners gathered here, and the topic of discussion has gradually changed from the initial "double reduction" policy to today's transformation of job hunting.
Where will the teaching and training practitioners go?
Is the path to institutional transformation clear?
Recently, the reporter interviewed several representative and transforming teaching and training practitioners. Among them, there are new head teachers from teaching and training institutions, and “feeling veterans” who have been deeply involved in the industry for ten years. Entrepreneurs of education and training institutions with the pulse of policy.
Their experience may tell more practitioners: Industries that go against the nature of education must not last.
Those who have experienced the "dividend period" of the education industry now need to actively adjust their mentality to meet changes.
Text, picture/Guangzhou Daily full-media reporter Cheng Yilun
Personnel transformation: conforming to the tide
"Farewell to this industry"
"A few days ago was the last day we went to the company. After everyone got the final compensation and finished the break-up meal, I said goodbye to this industry completely." Xiaoya, who has been in the education and training industry for five years. Said.
Xiaoya was born in 1993 and has been in the education and training industry since 2016.
Compared with other young people, Xiaoya, who is the "principal" of the school district, is more emotional, because this is the second time she has retired from the education and training industry.
In 2016, she entered Weber English. Starting from the bottom level of sales, she reached the management level step by step. The income also went from a few thousand yuan at the beginning to a monthly salary of 50,000 yuan. In 2019, Weber English exploded. Next, Xiaoya failed to get back the salary arrears.
After experiencing the first "retirement", Xiaoya, who still has educational feelings, turned to Tong Cheng Tongmei as the reserve principal; half a year later, she was hired to the homework assistant with a high salary and brought 40 people from zero. team.
In just one year, as the "double reduction" policy entered the practical phase, Xiaoya and her team became the "cut off business sector" again.
"To be honest, apart from the education industry, there is not much dissatisfaction with the institutions. The reason why the education and training institutions have reached the current stage is mainly because the capital injection is too crazy." Xiaoya frankly said that the training institutions make money. Not relying on tuition, but on conversion rate. First, attract users at low prices, and then open new campuses through "painting a pie", and then attract parents by creating educational anxiety... For teachers with educational feelings Said that this is contrary to their original intention of education.
Actively change lanes to "go ashore"
Although there is no plan for the future direction of work, the job hunting experience of many colleagues around me has inspired Xiaoya: some people take civil service examinations, some enter schools within the system to teach, and some choose companies. "The direction of the tide has been determined. Follow the tide. That's right".
Xiaoya's colleague Lin Fang graduated from South China Normal University. She has been engaged in operation management at New Oriental since graduating in 2015. Now she has to transform and plan to shift to the field of quality education.
"I have invested in 15 companies and have received 2 responses. One of them has a good salary. Now I also want to take a postgraduate entrance examination and make myself more competitive. This is a way to change my path."
Statistics show that there are nearly 10 million employees in education and training in my country, and more than 70% of them are under the age of 30.
According to the previous report on changes in the supply and demand of talents in the education and training industry released by Zhaopin Recruitment, 51.4% of those with education and training background who applied for a job in July 2021 have already left their jobs.
The reporter has also noticed that the current education and training practitioners are starting a "group to keep warm" mode: in addition to pushing each other's jobs, they will also help each other "out there."
A human resources marketing director who has been working in Maimai APP for many years said that there are many options for ordinary employees who have resigned from K12.
"For example, for some teachers with outstanding personal charm, they can choose to teach in schools, or create personal IP, do educational short video self-media or education consulting; for ordinary teachers, most of them choose to develop around the subject, such as Chinese teachers developing calligraphy, Eloquence and other courses; English teachers develop interest courses such as English picture books and oral English; for innovative practitioners, they can transform into other industries such as administrative sales."
In addition, the relevant government departments are also helping to relieve the pressure of job hunting for this batch of high-quality human resources.
Prior to this, the Beijing Bureau of Human Resources and Social Security found through investigations that more than 90% of the employees of education and training institutions are "35 years old and below", and more than 80% are "undergraduate and above."
The Beijing Municipal Bureau of Human Resources and Social Security attaches great importance to these human resources. From August 18, the Beijing Municipal Bureau of Human Resources and Social Security has started an online job fair of "Special Service Season for Talents in Education and Training Industry" for 3 to 6 months. Targeted reserves of more than 90,000 jobs covering management, sales, technology, and operations.
"The one who stayed"
"Many colleagues, especially young teachers, have high salary expectations, and suddenly change lanes and cannot accept the income gap." Li Qiao said, "Therefore, there are still some people who choose to stay in the education and training industry."
Li Qiao is a graduate of Jinan University. Last year when other classmates were still looking for a job, he decided on his job early: Learning English Teacher.
"Although the weekend courses have been affected, the teachers still have Monday to Friday course schedules, and there are currently no higher-paying jobs, so let's stay one day longer."
According to data from Zhaolian Recruitment Platform, 61.6% of job seekers in the education and training industry in July still expect to continue to work in the education and training industry.
Xiaoya believes that there are mainly three types of people who choose to stay. One is those who really like the education industry; the other is "no way to leave". On the one hand, there may be limitations in ability, on the other hand, they are Limitations in thinking; the third is the mentality of being unable to let go of the previous "splendidness" and refusing to leave.
"But I think we have already eaten the dividends of the education industry. The next young people need to face the reality." Xiaoya said, "This industry has always been criticized for the uneven quality of employees. It really needs such a Policies to reshape the industry.” (At the request of the interviewees, Xiaoya, Lin Fang, and Li Qiao are all pseudonyms)
Institutional transformation: grasping the essence of education
Compared with personal transformation, institutional transformation is even more difficult to turn around.
Xiong Bingqi, an education scholar and dean of the 21st Century Education Research Institute, believes that after the policy is implemented, the current business strategies of off-campus training institutions are as follows: gradually withdraw from the compulsory education stage and preschool education stage subject training, and do it when the policy allows For general high school subject training; transform to non-disciplinary training, including sports, art, technology training, etc.; provide school trustee services, including after-school services and vacation trustee services; develop towards 0~3 year old childcare; Development in the field of adult and vocational education.
"The policy risk of transitioning to adult and vocational education fields is small, but it is also difficult, because the social needs of this business are relatively small, and the market has been saturated; the other is the transition to non-disciplinary training, which is also the current institutional transformation. Mainstream, but we need to be cautious. On the one hand, the market is already basically saturated. On the other hand, if the non-disciplinary training market expands, especially sports and art training have been included in the college entrance examination, it may once again stimulate the anxiety of parents, thereby Trigger the supervision of non-disciplinary training." Xiong Bingqi said.
Cooperation inside and outside the school may try
After the "double reduction", some companies have set their sights on school services, hoping to expand resources by providing quality education content for schools.
For example, an education brand has previously stated that their corporate transformation direction will be to provide post-class services for schools, such as the introduction of drama appreciation and art works appreciation courses.
"This has certain advantages. With the extension of the school custody time and the limited teachers in some schools, in order to improve the quality of after-school services, the school will purchase third-party services through bidding every year." A public school teacher told reporter.
Guangdong Province also had many cases of introducing non-disciplinary off-campus training institutions to participate in after-school services.
At the same time, it should be noted that the “Notice on Further Doing a Good Job in After-School Services in Compulsory Education” issued by the Guangdong Provincial Department of Education on July 26 set forth requirements for the participation rate of teachers in after-school services, and proposed broadening the curriculum. After-service channels, "mainly internal supply, supplemented by purchasing services"; for educational resources such as third-party educational institutions outside the school, a whitelist management system is implemented; at the same time, the policy also emphasizes the full use of social resources such as libraries, museums, and cultural centers. And it is clear that "it is strictly prohibited for schools and off-campus training institutions to jointly conduct paid course guidance for primary and middle school students."
"In-school teachers inherently have mental barriers to off-campus training institutions. If an enterprise only provides course content services to the school, it must require the institution to have textbooks or software in the content, and the school can achieve the policy to the institution's public welfare through bidding. 'Requirements, the profit model of this type of business is open to discussion. Therefore, recently we are also looking for some new paths, such as more flexible mechanisms for private schools, and may strengthen cooperation with private schools in the future; for example, public schools emphasize the construction of campus culture , We will do some campus teacher training projects. And this project-based way to empower classrooms is more in line with our original intention of education." said Guo Xinyue, founder of Lingxin Education.
"Institutional transformation must grasp the essence of education"
Compared with the transformation of offline education institutions, online education is currently relatively easy. “After all, it has the characteristics of an Internet company, and its personnel and products are highly adaptable. At the same time, the cost of running a school for online education is relatively low and does not require a large number of online channels. Office space, desks, etc., so there is less expenditure." Xiaoya said.
The reporter noticed that on September 18, the Ministry of Education, together with the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Civil Affairs, and the State Administration of Market Supervision, issued a notice to change the existing online discipline training institutions from filing to Approval work for deployment.
The notice pointed out that online training institutions need to set up a fixed offline physical training place in the place of registration, and should comply with the local offline training institution setting standards.
"Therefore, when off-campus training institutions are transforming, they must clarify a basic fact. The era of big education business has passed. If you want to expand the organization and go public through education and training, there is a high probability that any transformation will be met. Continue to do Education and training must grasp the essence of education. From the perspective of doing education and providing differentiated education choices for the educated, it can still make a difference." Xiong Bingqi said.