[Explanation] Shejia Dayuan Village, Tongling City, Anhui Province, backed by green mountains and surrounded by deep forests, is the characteristic producing area of Tongling white ginger. Hu Tingting, a 28-year-old entrepreneurial youth, lives here.
Every day, she checks the production process, packaging and inventory of white ginger in her yard.
[Explanation] It is understood that Tongling white ginger is named for its tender white ginger. It is of high quality and has the reputation of "Chinese white ginger". It was listed as a court tribute during the Northern Song Dynasty.
Tongling white ginger has unique cultivation and processing skills, such as seed preservation, germination, high-ridge cultivation, and sheltering. Its production skills are Anhui's intangible cultural heritage.
[Concurrent] Hu Tingting, a young entrepreneur
First of all, our ginger must be sun-dried, because our ginger will become whiter and more brittle after the sun is finished. When the sun comes out every morning, we will take the ginger outside to dry, and we will dry it almost twice. Three hours.
Another feature of our ginger is that it must be torn by hand. Like tea, our ginger cannot touch any metal or knife. It will absorb the peculiar smell on it. If it is cut with a metal knife, Its metallic taste will also remain on it.
[Explanation] Hu Tingting originally studied art and design. After graduating from university, she learned from her elders that fewer and fewer people are planting ginger uphold the ancient method, and are facing the risk of loss.
In 2018, she quit her job and returned to her hometown to learn how to grow white ginger with her parents.
[Concurrent] Hu Tingting, a young entrepreneur
When we first started farming, we participated in the whole process. My husband and I have been planting land with my father for nearly two years. At the beginning, we were engaged in agriculture and cross-professional and cross-industry farming. We were psychologically prepared. , We think it must be very hard and tiring, but in actual operation it has exceeded our psychological expectations, and it is harder and more tiring than I thought.
[Explanation] Traditional white ginger is sold directly at a lower price, and product sales have encountered bottlenecks. Hu Tingting also encountered various difficulties in the early days of entrepreneurship.
After discussing with the team members, Hu Tingting decided to redesign the packaging and brand of Tongling White Ginger to give Tongling White Ginger more cultural connotation and promote the product through the Internet.
[Concurrent] Hu Tingting, a young entrepreneur
Our future plan is to make the white ginger first, because we think there are still many possibilities for white ginger, including now we have also made some other ginger series products, like ginger-flavored rice wine, and then including ours right away Ginger tea and ginger-flavored aromatherapy will also be made. I hope that this will be a deep plow to make it more possibilities.
[Explanation] Nowadays, Hu Tingting's entrepreneurial team is getting bigger and bigger. At most, there are more than 20 villagers working in the factory, with annual sales exceeding 1.5 million yuan.
In the future, Hu Tingting hopes to repackage and upgrade more regional characteristic agricultural products, build a service platform for mountain agricultural products sales, and encourage more young people to devote themselves to the cause of rural revitalization.
[Concurrent] Hu Tingting, a young entrepreneur
We now hope that we can do our own business well first, and then drive the small place in our hometown to get rich, so that this small place can get better and better. If more and more young people like us return home to start businesses, the whole The big environment will get better and better, first do the thing you are doing.
Zhang Jun Chu Weiwei reports from Tongling, Anhui
Editor in charge: [Lu Yan]