China News Service, Beijing, September 21 (Reporter Shangguanyun) Recently, with the broadcast of some film and television dramas, online literature and IP adaptation have become hot topics.
Some people lament the popularity of this market, while others are eager to try and want to become writers.
At present, online literature has a relatively mature commercialization model and a large number of readers. Internet literature writers such as Tang Jiasan are also well-known.
Recently, China's online literature influence list (2020) was released, making it once again attracting attention.
Data map: Tang Jiasan, a well-known online literature writer, delivered a speech at a public event.
Relaxed, recreational reading?
Some time ago, the "Book Retail Market Report for the First Half of 2021" was released.
Among them, it is mentioned that in the first half of 2021, online paper books, comics knowledge and classic books will be the hot spots in the national retail market.
In the fictitious list, there are a large number of online paper books on the list, with a total of 38 varieties entering the TOP100.
There is a view that this also shows to a certain extent that online literature still has a good enthusiasm.
As for the reason, it has something to do with the popularity of a batch of IP-based film and television works, as well as the large number of online readers and reading preferences.
As a "senior" online reader, Xiao Li has read a variety of popular online novels, including "Celebrating More Than Years", "Douluo Continent" and so on.
"Many online novels are just a light-hearted reading, which is regarded as a pastime." She has this feeling: this kind of novel has a relatively large story reversal, and is often accompanied by a series of cool plots such as counterattacks, which is really attractive.
There are also a lot of friends around.
From rise to popularity
In fact, online novels have not only become popular in recent years.
If the indicator of time is set forward, and marked by the birth of the online novel "The First Intimate Contact" in 1998, Chinese online literature has gone through 20 years.
In the course of development, online literature is gradually moving towards commercialization.
The successful implementation of the VIP subscription system has made grassroots authors no longer rely on physical publishing to earn income. A large number of authors have poured in, and a large number of readers will follow.
In this regard, the "2020 China Internet Literature Development Report" mentioned that the paid reading system established by Qidian Chinese Network in 2003-the VIP payment system, has opened the industrialization of online literature.
In recent years, free reading and new media articles have become emerging business models and have developed rapidly.
Among them, free reading and new media articles have activated the sinking market, becoming an emerging force stimulating the rapid development of the digital reading market, bringing new volumes to the content and users of online literature, and broadening the scale of the online literature market.
Free reading and new media articles.
Photo courtesy of the reporter
In addition, in terms of film and television, the popularity of Internet literature IP has been unabated for several years, and "Fights Break Sphere" and "Celebrating More Than Years" all have a high degree of attention.
The craze for adaptation of online literature has also given birth to a new model of all-copyright IP operations.
Why is online literature so popular?
The popularity of online literature is due to the influence of the Internet and its own characteristics.
Its writing threshold is not high: the popularity of the Internet and the media conversion of electronic reading make it cheaper than traditional literature. In terms of innovation speed and frequency, other content forms are difficult to compare with.
Convenient writing and publishing methods have brought convenience to many people, and the realization of the "literary dream" seems to be within reach.
Xiao Li tried to register an account and became a writer, but it took too much time and didn't last long.
It should be noted that the influence of online literature is gradually expanding, but there are also problems such as uneven content levels.
"Furthermore, in the 5G era, short video works have also brought a lot of impact, and may invisibly absorb and transform some online literature fans." She believes that whether the "fire" can continue is the industry's need. thinking.
The work returns to the good story itself
In recent years, there have been some good changes in the development of online literature, and there have been more realistic online novels.
Data map: Previously, the 2021 China Online Literature Forum opened in Chongqing.
The "2020 Blue Book of Chinese Internet Literature" was officially released at the 2021 China Internet Literature Forum.
Photo by Gao Kai
According to reports, the "2020 Blue Book of Chinese Online Literature" shows that in 2020, about 2 million newly signed works of Chinese online literature will be signed in the whole year, of which works with realistic themes account for more than 60%.
Some people in the industry are still very optimistic about the future development of China's online literature market. "In the entire industry chain, online literature is the upstream. As games, film and television and other industries return to rationality, it will be very important for works to return to good stories."
As for the creation itself, Internet writer Luo Xiao believes that it is wrong to use writing online as a tool for making money and not to pay attention to writing itself.
It must be created for the purpose of writing a good story. If you write well, you will get results, and if you have results, you will have a good income.
The online literature industry has great potential, and word-of-mouth and profit depend on strength.
Readers will love to watch the work if it is good.
(over)