Out of the box

«Emirates Today» .. 16 years of contribution to enriching the real estate arena

Ismail Al Hammadi

September 21, 2021

16 years have passed since the establishment of the newspaper "Emirates Today" .. 16 years in which the real estate sector had a large share of the newspaper, and topics that shed light over these years, contributed to enlightening public opinion and clarifying the mysteries of the real estate sector, at a time when the effort is still continuing today. enriching the real estate arena.

Since its first year, I have been a regular reader of "Emirates Today", and little by little, after moving to my real estate activity, almost eight years ago, I was one of the voices that the newspaper included, with its various articles on the real estate sector, through which we discussed To the stages of the real estate sector’s growth and development, its annual activity curve, and demand trends, and the matter did not stop at this point, but gave us the opportunity nearly two years ago, to dedicate a special platform to the newspaper on a weekly basis: “Outside the Box”, which I consider one of my most important achievements in fact.

Believing that the media is the mirror of society, and the mirror of any sector, I have never hesitated to raise important issues in the real estate sector, and aware of the size of the newspaper’s reputation among its readers in the country, as it is the voice closest to the Emirati street, I have never refrained from raising and discussing some sticking points in sector, revealing some hidden gaps in many real estate activities, I am confident that they will find their way to the ears of those concerned, and I am convinced that constructive messages do not die.

With the passage of time, the newspaper and its topics captured the interests of its readers in general, and the speed of keeping pace with technological developments raised the level of this acquisition, and doubled the number of its readers, despite the fact that the original and beautiful thing in the newspaper for me personally is that its reader turns its pages in his hands.

The newspaper’s approach to presenting its real estate topics has enabled it to attract the attention of many interested in real estate, to be one of the sources that many rely on to form their information base on the real estate sector, invest in it, and know the latest developments in the local real estate market, and this is what is imposed on everyone. Strengthening efforts in following up on the progress of the sector, and focusing on updating its information, in line with the development it is witnessing, and with the rapid changes taking place in the real estate arena. It was 10 years ago, therefore, it is very necessary to put forward new ideas, and to provide a new path to the nature of real estate topics treated, to keep pace with this difference, and to ensure continuity, and to maintain the number of readers.