[Explanation] Along with the popularity of the reasoning variety show, the "Script Kill" game has also successfully made its way out of the circle.
Because the "Script Killing" shop only needs a script and a space, and the entry barrier is low, many people follow the trend and "get in the car" to start this business.
[Explanation] The "2021 Entity Script Killing Consumer Insight Report" (hereinafter referred to as the "Report") shows that by the end of 2020, China’s “Script Killing” offline stores have exceeded 30,000.
According to data from Tianyan Check, more than half of the "script-killing" companies were established within one year.
However, the reporter's survey found that behind the industry's prosperity, practitioners also face many difficulties.
[Commentary] "Post-90s" Zhao Xuefei just "getted into the car."
From playing for the first time in April 2021 to becoming an operator in June, he only considered the decision of nearly one million investment.
[Concurrent] Zhao Xuefei, the operator of the "Script Killing" shop
At the very beginning, I balanced two entrepreneurial projects. One was a shared study room, and the other was "Script Kill". For my own personal interests, it was out of control after I played the script kill. Come in and do this industry.
[Explanation] "Post-95" Song Song is considered an early entry.
Out of love for "script killing", in 2016, Song Song gave up his job in Baotou's public institution and turned to become an operator.
[Concurrent] Song Song, the operator of the "Script Killing" shop
It not only promotes our national culture, our national history, but also some things that belong to us; on the other hand, it can also lead everyone to experience another person's different life during leisure time.
[Explanation] Surprisingly, "Script Kill" is not exclusive to Gen Z.
The "Report" shows that as a social "new favorite", over 70% of players are young people under the age of 30, but there are also consumers over the age of 40.
[Concurrent] Song Song, the operator of the "Script Killing" shop
Because our script industry has developed in five or six years now, after some fermentation, some good scripts have spontaneously emerged, so now the market has begun to get better, and the audience is getting wider.
[Concurrent] Zhao Xuefei, the operator of the "Script Killing" shop
At the lowest level, we have received elementary school students, and then came over to us DM (host), what do you say the word Auntie and Auntie?
And the tallest is a 70-80-year-old grandmother. She told us DM that I couldn't see clearly, and then we DM personally read the book to her.
[Explanation] Song Song said that DM and NPC (non-player characters) need to be online at any time to bring a better gaming experience to guests.
To ensure the level, he will also train DM and NPC.
[Concurrent] Song Song, the operator of the "Script Killing" shop
The moderator here has been professionally trained and can only take up his post after a professional grade examination.
In addition, the actors on our side are our NPCs when they perform professional performance training, and we will regularly send them to specific institutions for training.
[Explanation] Zhao Xuefei's business rule is that the DM in the store cannot be double-opened (control two fields), and the quality of the opened book must be guaranteed.
[Concurrent] Zhao Xuefei, the operator of the "Script Killing" shop
In fact, many people and many stores said with that kind of mentality that even if I came in for a notebook, it would be bad, but I would take it back, right?
I have to drive a few cars, but if you drive these cars, you may lose these dozens of people forever.
So for the store, I would rather not open it, and then present the good book in front of all players.
[Explanation] Although "the wind is very strong," the business of "script killing" is not easy to do.
Song Song's store is located in the North Third Ring Road. There are 10 staff in the store. Excluding the cost of rent and labor, the monthly income barely guarantees basic operations.
Zhao Xuefei’s shop was opened in a courtyard in Gaobeidian, where you can eat on the first floor, and the “script-killing” room on the second floor. Despite its unique style, it is trapped by location and other factors, and there are not many guests every week.
[Concurrent] Zhao Xuefei, the operator of the "Script Killing" shop
I think that in the entire Gaobeidian area, more than 40% of the profitability should be considered better, but it is still a loss, because our entire cost is here, which is relatively high, and now there are about 20 to 25 cars per week. , 1 car refers to a game composed of 5 to 8 players.
[Explanation] The serious involution of the industry is also a problem they must face.
It is understood that there are currently three types of scripts on the market, exclusive scripts (only one authorized quota in a city), city-limited scripts (several authorized quotas in a city), and boxed scripts (unlimited authorized quotas). Sometimes hundreds of stores compete for the script.
For those who have not obtained the copyright, some will turn their eyes to the gray area, which leads to the breeding of piracy problems.
[Concurrent] Song Song, the operator of the "Script Killing" shop
For example, if there are only 4 copies of a city limited in Beijing, everyone wants it very much, and everyone can only compete for their own strengths, whether they can present it perfectly.
[Explanation] At present, they all have a lot of limited or exclusive funds in their hands. Although the current business situation is not satisfactory, they believe that players will pay for these resources. This is also the motivation for them to continue to insist.
[Concurrent] Zhao Xuefei, the operator of the "Script Killing" shop
I regard "Script Killing" as another cusp after "Werewolf Killing" and "Three Kingdoms Killing." knew.
It means I am waiting for the next outlet.
[Explanation] Many shops did not continue to "suffer" like them.
According to data from Tianyan Check, as of May 13, China has cancelled nearly 200 "script-killing" related companies in 2021, of which nearly 100 were cancelled in April alone.
[Explanation] Where will the next "script killing" go?
Still need to wait and see.
Reporter Liu Chao reports from Beijing
Editor in charge: [Wu Qingcai]