Why are there so many theme parks at Universal Studios Beijing?

　　On September 4, Beijing, China, Hogwarts Castle is a landmark building in the theme area of ​​"The Wizarding World of Harry Potter" at Universal Studios Beijing.

　　"Tired than grabbing tickets during the Spring Festival!" At 0:20 on September 14th, Zhang Yan from Chengdu posted a screenshot of the ticketing orders for Universal Beijing Resort in the circle of friends. The comments were envious and more. It is a "wail" that cannot get a ticket.

　　How popular are Universal Studios tickets?

The Chengdu Commercial Daily-Red Star News reporter found that since the official sale at 0:00 on September 14th, Beijing Universal Studios has risen to the top 1 in Ctrip's global single-spot sales within 10 seconds. Tickets will be sold out on the day of opening within 1 minute, 3 minutes The number of ticket reservations in the country exceeded 10,000.

Only half an hour later, tickets for Universal Beijing Resort on September 20th on the official WeChat Mini Program, Fliggy, Ctrip, Tongcheng, Qunar and other platforms of Universal Beijing Resort were all sold out, and many related The topic rushed to the hot search on Weibo on the 14th.

　　The sale of tickets for Universal Studios has not only boosted the popularity of air tickets to Beijing and surrounding hotels, but also allowed Beijing to be the most popular destination for the Mid-Autumn Festival.

　　■ How hot is it?

　　The fierce ticket grabbing official app collapsed

　　From 0:00 on September 14th, the official App, WeChat applet, and various online travel platforms of Universal Beijing Resort will simultaneously open the ticket purchase page of Universal Studios Beijing. Tourists can purchase tickets from September 20th to December 12th. Tickets.

　　Tourists’ enthusiasm for consumption was quickly released. How hot is Universal Studios?

According to data from the Ctrip platform, more than 100,000 people on the Ctrip platform made reservations for Universal Studios ticket sales reminder. The day before the ticket sales began on September 13, searches for Universal Beijing Resort increased by 900% compared to the previous day.

　　Although she was psychologically prepared, Zhang Yan was still shocked by the intensity of the ticket grab.

"At 0:00 on September 14, multiple ticket purchase channels were crowded." Zhang Yan told reporters that not only the official App of Beijing Universal Resort, WeChat Mini Program and other official ticketing platforms were unable to display them at one time. Related products on the online travel platform have also encountered problems such as failed order submission and abnormal order creation. As of half an hour after the ticket is issued, the official App and WeChat applet of Universal Beijing Resort can only purchase tickets normally, which can be seen in the popularity.

　　■ Why is it hot?

　　Movie IP + Chinese characteristics suitable for all ages

　　From the signing of the letter of intent on cooperation in 2001 to the official opening of Beijing Universal Resort in 2021, many people have waited for 20 years.

How did Universal Studios arise?

As can be seen from the name, the origin of Universal Studios is related to movies.

Universal Studios was born in Hollywood, a well-known film production and distribution center, and has a history of making films for more than 100 years.

　　Disney and Universal Studios, the core IP of the two major theme parks are significantly different.

Disney’s overall tonality of cartoon fantasy, centering around cartoon IP as the core, Universal Studios still revolves around movie IP. Compared to Disney, Universal Studios’ IP is suitable for tourists of all ages, ranging from young to middle-aged. People, household consumers and even older people.

Combining with the strengthening of Chinese characteristics, the Kung Fu Panda's world-famous land, and the modern tourism project that combines Eastern and Western cultural and leisure elements has undoubtedly made all walks of life full of expectations.

From this point of view, the competition between the two is not tip-to-point.

　　In terms of traffic, Shanghai Disney received more than 10 million tourists in 2019, and 5.5 million in 2020, making it the world's largest large-scale theme park that has recovered the best since the epidemic.

It is estimated that Beijing Universal Studios will also attract 10 to 20 million visitors every year, and it will climb to 30 million when it is fully completed in the future. It has the opportunity to obtain direct economic benefits of 20-30 billion yuan.

　　■ New engine

　　How much spillover effect does it have on the Beijing tourism market?

　　What impact will the Beijing Universal Resort, which has been in preparation for more than ten years, bring to Beijing?

Of course, compared with the revenue realized by Universal Studios Beijing itself, what the market expects is how much increment it can bring to the surrounding business districts and even the Beijing tourism market after its opening, and how much spillover effect does this new tourism landmark have? ?

According to the "Autumn Outing and Mid-Autumn Festival Forecast Data Report" released by Ctrip, in terms of search popularity, Beijing Universal Studios may become the most popular scenic spot in Mid-Autumn Festival.

Based on the popularity of Universal Studios, Beijing's search popularity has also been ranked first for several weeks, far ahead of other cities.

　　"As a world-wide leisure and entertainment project, Universal Studios is very attractive to Beijing and even the surrounding Beijing-Tianjin-Hebei region. As a new hot spot, it will help promote the upgrading of Beijing’s tourism products and improve its culture. The tourism industry structure will be very helpful, and it can be said to be a new engine for the development of Beijing’s tourism industry.” According to Wu Liyun, an associate professor at the Institute of Chinese Culture and Tourism Industry of Beijing International Studies University, apart from Beijing’s tourism industry, it has a new impetus. For the driving of the surrounding area, it mainly depends on whether the product supply can complement Universal Studios and produce a benign interactive effect.

　　Chengdu Commercial Daily-Red Star News Correspondent Li Yanqin