The hair market in Africa
Audio 48:30
The hair market: billions of euros © iStock / Prostock-Studio
By: Amélie Beaucour
49 mins
Weaves, wigs, hair extensions, and cream relaxers are the lifeblood of the multi-billion dollar Afro hair industry.
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But with the damage caused by weaving or extensions and the new impetus to wear natural hair, this market is changing.
What are the economic issues around Afro hair?
Has hair become an instrument of political demand?
How do brands react?
With :
Marie-Jeanne Serbin Thomas
, editor-in-chief of
Brune magazine
Chimène Sossah
, director of the
Lorenor
hairdressing and beauty center
in Cotonou and founder of the
NGO Ekin
, whose Aské Trophies initiative aims to honor African women in their ability to undertake, manage, innovate and impact their community, even Africa.
And an interview with
Stéphane Lagarde
, RFI correspondent in China, a leading country in the processed hair market
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