Sharjah's message reaches the heart of Cairo "in the Egyptian dialect"

The message of the Sharjah Book Authority campaign, bearing the slogan “If interested in something, I mean interested in books” reached the Egyptian capital. The campaign slogan was distributed in the Egyptian dialect, “If you have a need, you will remain in books” along the streets.

From the heart of Cairo, the letter confirms, as the authority stated in a statement: “Books are not for a specific group of people, and every person can find books that talk about what interests him and provokes his thinking and gives him pleasure, knowledge and science, whether it is sports, music, or cooking. Or photography, or other interests and hobbies.”

The Sharjah campaign witnessed an interaction from official figures, artists and Egyptian innovators, who praised, through media platforms and their accounts on social media, the cultural role of Sharjah, and the efforts led by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to advance the cultural movement and enhance the awareness of societies towards Reading and knowledge, especially His Highness’ support for the campaign: “If interested in something, I mean interested in books”, which is the largest and first of its kind in the region and the world.

For his part, the head of the Sharjah Book Authority, Ahmed bin Rakkad Al Ameri, stressed that “the campaign establishes a solid vision for the Emirate of Sharjah, in which His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi led a great civilizational project that started in Sharjah and expanded over 40 years to include the region and the whole world.” He added, "The campaign confirms the emirate's message towards the book and the future of societies, as it addresses every person on earth, big or small, and says to him: Anything you are interested in, there is a book around it, and you only need to access this book to be a passionate reader, for books are not for intellectuals and writers As it is the prevailing image, but it is for all human beings».


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